Historical/topical degree: ★★☆.
Price: ☆
Compared with many brands, Coach's "low" price makes it only in the second-line or luxury camp, but its brand value has surpassed parda in the sixth place (20 15 data). Compared with other unlisted brands, it has a higher topic and mass base, so it ranks 10.
TOP9: Burberry (KLOC-0/856/London, UK) Brand Value: ★★★
History/Topic Degree: ★★★★
Price: ★
Britain's national treasure brand was awarded the Royal Badge by Queen Elizabeth II and Prince Charles of Wales. Like coach, you will see burberry on major social media or outdoor billboards. Compared with his windbreaker, some people say that other categories can only be regarded as second-line luxury goods, but I'm afraid that 9 people in 10 will subconsciously think that the person wearing it is a windbreaker when they see their unique tweed plaid design. This is the "mass base". TOP8: Prada (Prada 19 13/ Italy) brand value: ★★★★☆.
Historical/topical degree: ★★★☆.
Price: ★★★
Although it is not in Paris, the tailoring and patterns are very different from those in France. Prada's greatest advantage is that his men's wear is more durable. Moreover, it can detonate public opinion and social media for a long time and occupy the top position of fashion search engines for a long time.
Seventh place: christian dior (christian dior 1905/ French)
Brand value: ★★★
Historical/topical degree: ★★★★★
Price: ★★★★
The Italian brand Prada was founded in Milan on 19 13. Miuccia prada's unique talent lies in his unremitting pursuit of new ideas, which combines curiosity about knowledge with cultural interest, thus opening up a pioneering road.
In French clothing, Dior is the best red carpet dress and the most artistic, so Dior's ordinary ready-made clothes are high and low, and basically rely on sachets, such as J'adore and Lady, to subsidize clothing. Recently, I have tasted the sweetness of being close to the millennial generation. Although the joint name with Jordan is very common in design, it does not prevent it from successfully occupying the first place in the topic list.
Sixth place: Chanel (Chanel 19 10/ Paris, France/brand value of $9 billion)
Brand value: ★★★★
Historical/topical degree: ★★★★★
Price: ★★★★
When it comes to luxury goods, people will soon think of Chanel. Compared with other brands, the development of Chanel is more comprehensive. Almost everything is arranged for women, especially clothes, details and tailoring, which are more suitable for daily use. At the same time, it has the largest handicraft practice in the world, which ensures the diversity and inheritance of skills. Perfume number five is also a household name. In terms of luggage, the sales volume of 2.55 is also very good. Although the global sales volume is not necessarily the largest, it is very good in terms of brand value. It depends on how they will develop in the post-Galeries Lafayette era.
TOP5: Rolex (Rolex 1908/ Switzerland/brand value 9 1 billion USD)
Brand value: ★★★★
Historical/topical degree: ★★★☆.
Price: ★★★★★★★
Men don't know Rolex, but they all know that the water ghost series, especially the green ghost, is tens of thousands higher than the open price, which is very rare and common. Now it can be used as a currency investment to preserve value.
TOP4: Cartier (Cartier 1847/ France/Brand Value 107 billion USD)
Brand value: ★★★☆.
Historical/topical degree: ★★★☆.
Price: ★★★★★☆.
On one occasion, you will never forget Cartier, and that is the wedding hall. "
Cartier is a royal jeweler in European countries, and is known as "the jeweler's emperor, the jeweler of the emperor". The British royal family once ordered 27 crowns from Cartier for coronation.
TOP3: Gucci (Gucci 192 1 year/Italy/brand value 186 billion USD)
Brand value: ★★★★☆.
Historical/topical degree: ★★★★★☆.
Price: ★★★★★☆.
Among millennials, from the topic degree &; The only brand that can be compared with lv in market share, retro soul unifies those religions/myths/animals/arts into a GUCCI language, which is a luxury that can be recognized at a glance without identifying the logo. Low-key and different at the same time, really cool and satisfying vanity.
TOP2: Hermes (Hermes 1837/ France/Brand Value 18 1 100 million USD)
Brand value: ★★★★☆.
History and culture: ★★★★★★★
Price: ★★★★★★★
Some people say that Hermes should be listed as the highest luxury alone, and there is nothing older than it in the world. A platinum bag of 65438+100000 yuan is also a rare commodity, but if they can bring their designs closer to more millennials for the market like other brands, perhaps the brand value (completely referring to sales) will go up a storey still higher.
TOP 1: Louis Vuitton (Louis Vuitton 1854/ France/brand value of $39.3 billion)
Brand value: ★★★★★★★
History and culture: ★★★★★★★
Price: ★★★★★☆.
Louis Vuitton, the leading luxury brand, has been handed down from generation to generation since 1854. Although few people know that the product that truly represents LV is actually a suitcase, and the core value of the brand comes from travel, this does not prevent people all over the world from buying in buy buy.