Honor, a new brand in new york, was founded in 2009. GiovannaRandall is the chief designer and president. Her entrepreneurial motto "It is not enough to be a good designer or a great designer, you must also design the whole company" has become an indispensable factor for her success. A luxury designer brand originated in new york, and it is also the highlight brand of New York Fashion Week every year.

Honor follows pragmatism every season, and each piece of clothing is very easy to match, suitable for many occasions, self-cultivation but not tight, showing elegant and comfortable modern new taste.