In fact, buying a star brand is the same as buying a star. The buyer wants to have some kind of spiritual connection with the star through these clothes or items. Buying star cards, albums and posters is so common that it is understandable to buy clothes of star brands.
Except for a few crazy fans, many fans nowadays have become more rational, and it is understandable to support their favorite stars and buy things from their brands. However, if the product price is too high and the quality is average, they will not choose to buy it.
Although the star's own brand goods have a premium, many fans are still willing to pay the bill because of their love and pursuit of the star. However, if the premium exceeds the star's personal value and influence, the actual cost and production materials are far from it, which will inevitably make consumers feel "value for money".
"The main business and core advantage of a star is not the management level of its specific brand. Creating one's own brand is the economic interest of a star in a huge fan base. Overpricing brands is not from the perspective of market economy and product cost, but more from the perspective of emotional investment value.
It turns out that the clothing market is a big cake, but not everyone can taste it. Without design ideas, it is difficult to make a big climate by flow alone. Obviously, these stars' own brands can continue to operate for several years.
After years of fashion education, consumers are becoming more and more picky about original clothes. Whether they can really impress people with their designs is something that a brand can't hide.
Star self-creation