LACOSTE, founded in 1933, has always been synonymous with ease and elegance, pure sports pedigree and unique product design, covering men's wear, women's wear, children's wear, shoes, perfume, leather goods, glasses, household items and fashion jewelry.

LACOSTE has always insisted on truthfulness, Excellence and elegance as important elements of brand success. Nowadays, the crocodile logo is playing a style created by champion René Lacoste, his wife Simone lacoste and his daughter Catherine lacoste in tennis courts, golf courses and people's daily lives.

The origin of the "crocodile" sign

In the Davis Cup, France captain Alan. Moore made a bet that if René Lacoste won an important game for the team, he would get a crocodile suitcase.

The Boston Evening News reported this anecdote and affectionately called René Lacoste "crocodile" in the article, and the legend was born.

Since then, the American public has liked this nickname, because it embodies René Lacoste's tenacious quality of biting the score like a crocodile on the court.

René Lacoste's friend Robert George designed a unique crocodile logo for him, which was later embroidered on his tennis shirt, making the legend spread all over the world.

Baidu Encyclopedia-Crocodile