Ordos is a fashion brand founded by Wang Linxiang on 1997. It is an international high-end cashmere clothing brand, and its double-sided jacquard cashmere coat is well known. There are T-shirts, shirts, sweaters, suits, coats, shorts, jackets, miniskirts, dresses and scarves under the brand.

Brand development process

Ordos is the weather vane of China cashmere brand industry and the leading brand of China fashion industry. The brand was founded in 1997. After 30 years of unremitting development, Ordos has become a mature brand with wide network coverage, rich age groups and both men's and women's clothing in China.

In 2009, Ordos launched the brand upgrading strategy from "cashmere brand" to "cashmere fashion brand", and comprehensively promoted product upgrading, channel upgrading and promotion upgrading. Ordos brand upgrading strategy is to expand Ordos brand from a pure cashmere brand to a mature high-end men's and women's clothing brand, including other fiber raw materials and clothing categories, relying on the extensive consumption and brand advantages accumulated in more than ten years.