1: The back pockets of traditional levis jeans are all swallow-shaped lines.
2. There are two levis on the side flag of the back pocket, one is positive, the other is negative, and the e is lowercase (some of the early ones are capitalized).
3. The copper nails in pockets and other places should have L.S. &; C.O logo.
4: The word Levi's should be on the zipper version.
5: The button version should have the word LEVIS on both the button and the big buckle.
6. Pants must not be short of water marks. Some people in China say madeinusa, but this does not mean that pants are made in the United States, for example.
If someone sells in bulk and says it's American, there's a problem.
7: There should be L.S. on the back of pocket copper binding & that is, the side inside pants; The word C. O.
8. Generally, the edge of the domestic side flag is round, and the side flag that is actually exported or produced in the United States is also added.
Work, flatten.
9. Generally speaking, all Levi's products can't be delivered to a factory to complete production, which means Levi's processing plant in Chinese mainland has none.
Can produce pants, shirts, tops, down jackets. Occasionally, a red down jacket originated in Vietnam and is now on the market.
Many Levi's products come from there.
Attention model
50 1, 517,505 and 518,519 and 542,593, etc.
Li pays more attention to the female market, which is characterized by "close-fitting". In the United States, the target consumer group of Levis, the largest denim brand, is men. Jeans have been recognized as men's wear for a hundred years, so the women's market has been greatly ignored. After nearly 40 years, Lee can quickly become the second brand, and one of the magic weapons to win is the correct positioning. Lee grasps the main body of the female market-a qualitative study of women aged 25 to 44 shows that cowboys are the witness of their youth, and "intimacy" is their most concerned issue. Most women need jeans that fit the waist and hips and move freely. According to the survey, they have to try on 16 pairs of jeans on average to find a satisfactory pair. Therefore, Li's position here is very clever. In design, the traditional straight-line cutting is changed to highlight the figure and lines of women, and a five-pocket clip is specially developed for these women, whose representative product is "Easy Rider". The curved cowboy caters to women's aesthetic psychology. This innovation can be said to be a revolution in the clothing industry, and this creativity also laid the foundation for Lee's success.