1, brand history and positioning: Seven wolves originated in Fujian with a long history. With the unique wolf culture as the background, it focuses on business and leisure style and locates the middle and high-end market. Blue Sea Building was established in Jiangsu. Although relatively new, it has risen rapidly, providing a variety of clothing choices, covering multiple age groups and occasions, and positioning itself in the mid-end market.
2. Product line and diversification: The product line of Seven Wolves is mainly concentrated in the field of business and leisure, focusing on the quality and design of clothing and relatively focused. Blue Ocean House has a wide product line, covering multiple styles, meeting the needs of different consumers and showing a higher degree of diversification.
3. Market influence and brand image: As a brand that entered the market earlier, Seven Wolves has established a stable brand image and certain market influence in the hearts of consumers. Blue Ocean House has rapidly expanded its market influence through active marketing strategies and advertising, and its brand image is characterized by fashion, practicality and being close to the people, attracting a large number of consumers.