Claudio Bouziol's parents owned two fashion houses. Claudio Buziol)20 began to set foot in the family's small-scale fashion business at the age of 20. Since then, he has developed a strong interest in fashion styles and trends, and began to make his own personally designed fashions.
At the World Cup held in Argentina from 65438 to 0978, Claudio Bouziol often saw the word Replay in the tense moments of the game, so he had a brainwave and named his product Replay, and set up a fashion box company to start experimental innovation and revive the trend of nostalgic clothing.
1987 Claudio Buziol cooperates with Japanese clothing manufacturer Kurabo. At that time, it was the only manufacturer that made the first generation of American jeans (double-ring or ring jeans). At this time, the annual output of fashion box jeans has reached 25,000.
1989 the output reached one million pieces for the first time.
1990 The turnover of fashion boxes reached 35 billion lira, and the number of employees in the company was 59. Setting up the first overseas Replay store in Paris will become a typical model of Replay Country store in the future. In addition to traditional jeans and T-shirts, Replay also launched a series of fashionable men's and women's fashions and various accessories.
199 1 Launch the plan of replaying rural shops to the international market. A group of Italian researchers keep trying to collect original cowboy decorations in the United States, and then cooperate with the original whitewashing idea of Replay store. From flea markets and antique shops to shops to be demolished and abandoned buildings, everything related to several lost cultures in the midwest of the United States and the glorious history of the United States has been collected, and all of them have been registered and transported back to Italy for renovation, which has become the main decoration of various Replay Country stores. /kloc-In October/February, a new Milan store covering an area of 370 square meters was officially opened. Today, this store is still the largest replay country store in Italy. In the same year, the total turnover of fashion boxes has reached 654.38+000 billion.
Lira.
The number of employees of 199 1 has reached 240, of which 1 10 is employees of Fashion Box, and more than 3,000 people have participated in the production and sales of rebroadcasts at different stages. Fashion Box celebrates a turnover of 65.438+05 billion lira and a new profit record of 654.38+02.5%. The18th country store was grandly opened. 80% of the furniture in the store uses recycled wood, including wooden strips on old train tracks.
1993 has opened more than 40 stores in various places, including Munich, Cologne, Paris, Dortmund, Gothenburg, Athens, Budapest, Hongkong and new york. In addition, nine Replay stores have been added in Italy. The specialty store in Los Angeles won the Hollywood Creative Business Award. This is the first time that an Italian company has won this honor. The turnover of fashion boxes has reached 230 billion lira. Replay released the first series of advertising short films, which were set in black and white in the United States with subtitles and directed by Michael Haussmann.
1994 replay the first underwear series. At the Spring Fair held in Cologne, the new concept of the Replay Blue Jeans store was announced, and this new concept is also in line with the direction of the Replay Country store. It has been a year since the blue jeans were replayed in Paris. Continue to develop international markets, especially in Southeast Asia and the Middle East, including Al-Heban, Seoul, Singapore, Taipei, Hong Kong and Bangkok. Other cities, such as Newcastle, Coleman, Los Angeles and Klagenfurt, have also opened new stores. During April and 10, Replay became the main brand in the world jeans exhibitions held in Miami and Florida. 1 1 month, the latest TV advertisement "I Save Angels" was released, directed by Michael Osman.
195 The number of employees directly under Fashion Box Group reached 340, including employees of more than 10 subsidiaries. In February, Fashion Box launched the brand-new street fashion/sportswear of E-play brand at the trade fairs in Las Vegas and Miami.