Ou Shili's target consumers are mature/confident/independent/noble/generous women. She is the first fashion brand to break away from convention and introduce the concept of mix and match.

From design to technology, from color to plate type, from details to collocation, all of them are elegantly "mixed". Ochirly draws inspiration from movies, music, painting and other arts, combines the trend and stimulates creativity, showing women's comfortable, confident, elegant and modern temperament.

Extended data:

The styles of women's wear are: Ruili, hippie, Joker, Lady, Korean version, Nationality, Europe and America, College, Commuter, Neutral, Hip-hop, Pastoral, Punk, OL, Lolita, Street, Simplicity, Bohemia, etc.

1, Ruili style:

Ruili is not a clothing brand. Ruili is a magazine that publishes fashion magazines every month. The two books related to clothing are Ruili Fashion Beauty and Ruili Fashion Pioneer. Because the clothes in Ruili magazine are particularly well matched and mainly create a sweet image, they are deeply loved by girls. Imitating Ruili's style is called "Ruili Style".

2, hippie style:

Hippie style refers to the most representative hippie pop culture, and the rebellious style of young people living outside the established society. It is characterized by seeking an immaterial lifestyle, preferring exotic clothes and hairstyles, and often taking hallucinogenic drugs or marijuana.

Baidu Encyclopedia-Ou Shili