Fila FUSION is a brand-new trend brand under Fila brand, which interprets the new trend movement and mainly provides the most in-depth single product and trend guidance for young consumers aged 18-28 who love trends. Feile FUSION will cooperate with many trendy brands of Quanqiu to launch the 1+N series, which will provide consumers with super-IN items and retain retro contours, colors and tailoring.
Italy's century-old classic sports brand FILA grandly released its brand-new trend sports brand FILA FUSION, which expanded FILA's fashion map and marked the brand's comprehensive entry into the new generation market. FILA FUSION creatively interprets the classic style and color of FILA, integrates the cultures of different countries and regions, and fully demonstrates the diversity of brands through several joint series.
Introduction to FILA:
The brand was founded by Philo Brothers in biella in 19 1 1 and has a history of nearly one hundred years. In 1970s, Philo cooperated with diversification strategy to expand sportswear business. In the following years, golf, tennis, fitness, yoga, running and skiing series were successively developed, which finally laid the backbone of world-famous sports brands.
1972, Philo hired a Japanese designer to design the trademark for Philo. The trademark with the letter F as the main element came out, which was greatly appreciated by the boss of Philo. This F letter is very creative, uses beautiful and plump geometric patterns, and has a strong artistic sense, which is consistent with Italy's long artistic atmosphere.
Reference to the above content: Baidu Encyclopedia -—FILA