1, univariate method: according to the results of market research, select the most important factors that affect the needs of consumers or users as segmentation variables, so as to achieve the purpose of market segmentation.

2. Dominant factor arrangement method: subdivide the market by one factor, such as dividing the cosmetics market by gender and dividing the clothing market by age. This method is simple and easy, but it is difficult to reflect the complex and changeable customer needs.