Because of the epidemic, there are few people in shopping malls, and it is difficult to operate physical stores. Many of them are in the crisis of bankruptcy. Many of my friends who do physical store business have suffered heavy losses. In this special period, all walks of life are very difficult, but what can be done to avoid greater losses? Or will it be a bigger business opportunity?

First, change the way of sales.

Change the business model of physical store to online sales model to attract customers through live broadcast and short video. However, the author also tried live broadcast and short video, but the powder rose slowly for the following reasons. The threshold for shooting high-quality videos is still very high. Some high-quality videos usually need beautiful dressing models, exquisite scenery and powerful post-editing. These thresholds are often difficult for ordinary people to reach. So what are the resources that ordinary people can use? Wechat, although everyone's circle of friends has a lot of WeChat business, and many friends will block the news of WeChat business, most of the reasons for blocking WeChat business are as follows:

1) Crazy about finding friends, adding friends, making friends, making friends, making people feel disgusted.

2) The target group is not targeted, and not everyone is interested in your things.

3) Lack of basic concept of network marketing.

So what can be done to avoid the shortcomings of boring traditional WeChat business and being blocked by others? Let's introduce the high-level marketing ideas of WeChat business.

Second, the high-level marketing ideas of WeChat business

1) As a tourist source in the WeChat business, you didn't find it yourself, but you brought friends and relatives, which was not long and was not targeted. The core, the longest and the most effective thing is how to attract others and let others take the initiative to add you. You need to output some useful opinions in the circle of friends, Tik Tok, Aauto Quicker, Weibo, Zhihu, Douban and other platforms, so that others can recognize you first and then attract others' attention. For example, if you are a clothing manufacturer, you need to output more suggestions, analyze trends and recommend niche brands with good quality and low price. If you do skin care products, you need to export more skin care suggestions, brand recommendations and so on. . .

2) When you get recognition and attention from others, the second step is to establish a trust mechanism. When others come to add you, ask you and consult you, you should sincerely answer or provide good suggestions and help for others, so that the customers you attract are the most stable and reliable.

3) Identify the target users, don't blindly add them, there is no need to occupy the number of your WeChat friends. Your target users are students, so Bi Li Bi Li, Post Bar and Zhihu are all good publicity scenes. If it is a baby mother, a parenting website, an education website, etc. Will be your propaganda position.

When you have the above conditions, others will take the initiative to add you, and then recommend your products, and let others know about your products by means of preferential treatment and promotion. Slowly, when the products with good quality are recognized and trusted by others, your industrial chain will be gradually established, and the way of adding powder will become the recommendation of customers and gradually accumulate.