Founded by renzo rosso on 1978, it has become one of the biggest brands of Italian fashion group OTB(Only The Brave).
Desai brand was founded by renzo rosso at the beginning of 1978. Its business involves clothing, luggage, home and other categories, with passion, personality and self as brand values.
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Before the establishment of this brand, the founder of Diesel specially sewed the best jeans for the Italian royal family, which made the royal family feel extremely satisfied and highly praised. However, he didn't make much money. After all, there are few royal tourists, so he and two good friends set up this company, which can provide jeans with good fit, high quality and reasonable price. Instead of naming the brand by name, it contains the consideration of historical background and uses the word DIESEL instead.
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