Forward-looking Industry Research Institute "China Animation Industry Development Prospect Forecast Investment Strategic Planning Analysis Report"
Chapter 1: development model and experience of international animation industry
1. 1 Overview of the development of international animation industry
1. 1. 1 foreign support policies for animation industry
1. 1.2 development scale of international animation industry
1. 1.3 international animation industry competition pattern
1. 1.4 international animation industry development model
(1) America: the original model of group monopoly
(2) Japan: originality-oriented mode, supplemented by outsourcing mode.
(3) South Korea: pay attention to originality and service outsourcing.
1. 1.5 development characteristics of international animation industry
1.2 Analysis on the Development of Japanese Animation Industry
1.2. 1 Overview of Japanese animation industry development
1.2.2 Japanese animation industry development scale
(1) Japanese animation industry market size
(2) Japanese animation publications
(3) Japanese anime group audience
(4) Japanese animated films
1.2.3 Analysis of Japanese animation industry pattern
1.2.4 Analysis of Japanese Animation Industry Chain
1.2.5 Analysis of the success factors of Japanese animation industry
(1) government support
(2) Special chain operation mode
(3) Mature markets
(4) Tokyo Animation Festival
1.2.6 development analysis of major companies in Japanese animation industry
(1) Studio Ghibli
(2) Bone
(3) Sunrise
(4) Genax
(5) Gonzo
(6) J.C. staff
(7) Kyoto animation
(8) Dongying animation
1.2.7 Enlightenment of Japanese animation industry development to China
(1) Expand the target audience.
(2) Do a good job in product segmentation.
(3) Strengthen industrialized operation
1.3 Analysis on the Development of American Animation Industry
1.3. 1 Overview of the development of American animation industry
1.3.2 Analysis on the Scale of American Animation Industry
1.3.3 American animation industry business model
(1) Disney's business model
1.3.4 American animation industry market competition
1.3.5 development analysis of major companies in American animation industry
(1) Disney
(2) DreamWorks
(3) Blue Sky Studio
4. Alarm
(5) Fox
1.3.6 Enlightenment of American Animation Operation Mode to China
(1) Animation Star Modeling
(2) Disney operation mode
1.4 Analysis on the Development of Korean Animation Industry
The Development of Korean Animation Industry
1.4.2 Development scale of Korean animation industry
1.4.3 development analysis of major companies in Korean animation industry
(1)AKOM animation company
(2) Woz Club
1.4.4 summary of the experience of the rise of Korean animation industry
Chapter 2: The development model and trend forecast of animation industry in China.
2. 1 China animation industry profit model
2. 1. 1 "cultural industrialization" profit model
2. 1.2 "industrial culture" profit model
2. 1.3 Comparison of two profit models
2.2 China animation industry chain operation analysis
2.2. 1 Introduction of animation industry chain
2.2.2 Animation Industry Chain Process
2.2.3 Animation Industry Enterprise Types
2.2.4 China animation industry chain operation status.
(1) animation link
(2) TV broadcast link
(3) Book publishing and audio-visual distribution
(4) derivatives market
2.2.5 China animation industry chain dilemma
(1) Blind imitation
(2) Lack of derivative product development
2.2.6 China Animation Industry Outlet
(1) The animation industry needs the concept of integration.
(2) The core competitiveness of animation industry under the overall design.
2.3 China animation industry development status analysis
2.3. 1 the development of animation industry in China
2.3.2 China animation industry market size
2.3.3 Analysis of supply and demand of animation industry in China
(1) Analysis on the Market Supply of China Animation Industry
(2) Market demand analysis of China animation industry.
(3) The reasons for the change of supply and demand in China animation market.
2.3.4 China animation industry market competition analysis.
(1) Overall situation of market competition in animation industry
(2) animation enterprise certification
(3) Competition among key animation enterprises
2.4 China animation industry development trend forecast
2.4. 1 The original animation has greatly increased.
2.4.2 Animation enterprises explore the market-oriented development path.
2.4.3 Animation Creative Enterprise Alliance
2.4.4 Animation school-enterprise cooperation has become increasingly frequent.
Chapter III: The regional layout and base development of animation industry in China.
3. 1 Regional Distribution of Animation Industry in China
3.2 Development of China National Animation Base
3.2. 1 Development Scale of China National Animation Base
3.2.2 China National Animation Base Capacity Analysis
3.3 Jiangsu animation industry development analysis
3.3. 1 Current Situation of Animation Industry in Jiangsu Province
(1) animation industry scale
(2) The output analysis of animation industry.
(3) Building a national animation industry base.
(4) Major animation enterprises in Jiangsu Province
3.3.2 Jiangsu animation industry problems
3.3.3 Jiangsu Animation Industry Development Countermeasures
3.4 Zhejiang animation industry development analysis
3.4. 1 Zhejiang animation industry status
(1) animation industry scale
(2) The output analysis of animation industry.
(3) Building a national animation industry base.
(4) Major animation enterprises in Zhejiang Province
3.4.2 Zhejiang Animation Industry Business Model Analysis
(1) Typical business model of Xuan Ji Science and Technology
(2) The typical business model of modern people.
(3) Comparison of two business models
3.4.3 Zhejiang Animation Industry Development Bottleneck
3.4.4 Countermeasures for the Development of Zhejiang Animation Industry
3.5 Guangdong animation industry development analysis
3.5. 1 Guangdong animation industry status
(1) animation industry scale
(2) The output analysis of animation industry.
(3) Building a national animation industry base.
(4) Major animation enterprises in Guangdong Province
3.5.2 Guangdong animation industry transformation analysis
3.5.3 Guangdong animation industry development advantages analysis
3.5.4 Guangdong animation industry development bottlenecks and countermeasures
(1) development bottleneck
(2) Coping strategies
3.6 Shanghai animation industry development analysis
3.6. 1 Shanghai Animation Industry Status
(1) animation industry scale
(2) The output analysis of animation industry.
(3) Shanghai animation industry planning
(4) Building a national animation industry base.
(5) the establishment of animation property rights trading center
(6) the animation company * * * technical service platform
(7) Major animation enterprises in Shanghai
3.6.2 Advantages of Shanghai Animation Industry Development
3.6.3 Countermeasures for the Development of Shanghai Animation Industry
3.7 Chongqing animation industry development analysis
3.7. 1 Chongqing Animation Industry Status
(1) animation industry scale
(2) The output analysis of animation industry.
(3) Building a national animation industry base.
3.7.2 Chongqing animation industry development characteristics
3.7.3 SWOT Analysis of Chongqing Animation Industry
(1) Advantage Analysis
(2) Analysis of disadvantages
(3) Opportunity analysis
(4) Threat analysis
Chapter IV: Analysis of the development prospect of animation industry in China.
4. 1 China animation design industry prospect analysis
4. 1. 1 Analysis of the current situation of animation design industry in China.
4. 1.2 Competition pattern of animation design industry in China
4. 1.3 China animation design industry prospect evaluation
4.2 China animation industry prospect analysis
4.2. 1 Analysis of the current situation of animation industry in China
(1) Analysis of gross output value of animation production industry
(2) Making domestic TV cartoons
(3) domestic animated film box office
(4) Forecast and analysis of animation production in China.
4.2.2 Changes in the theme of domestic cartoons in China
4.2.3 China animation production industry key enterprises.
4.3 China animation processing industry prospect analysis
4.3. 1 Development of animation processing in China
4.3.2 The main forms of China's processing animation
4.3.3 China animation processing industry transformation and upgrading direction
(1) switch to advanced animation processing.
(2) Change to originality and co-production.
4.3.4 Development Trend of Animation Processing Industry in China
(1) in tune
(2) originality
(3) Other ways
4.4 chinese comic magazine industry prospect analysis
4.4. 1 chinese comic magazine market analysis
(1) Market Situation of Comic Magazine in Four Cities of China
(2) The management status of comic magazines.
4.4.2 chinese comic magazine market competition pattern
4.4.3 chinese comic magazine industry development characteristics
4.5 chinese comic industry prospect analysis
4.5. 1 chinese comic Market Status
4.5.2 China Animation Book Market Structure
4.5.3 Key Book Enterprises in chinese comic
4.6 China animation training industry prospect analysis
4.6. 1 Scale of animation training and education institutions
4.6.2 Annual output value of animation training industry
4.6.3 The gap between animation training and developed countries
4.6.4 China animation training industry problems
4.7 China animation exhibition industry prospect analysis
4.7. 1 Development Status of China Animation Exhibition Market
(1)20 13 The Present Situation of China Comic-Con Exhibition
(2)20 14 domestic animation exhibition.
4.7.2 Regional Distribution of China Animation Exhibition Market
4.8 China New Media Animation Industry Prospect Analysis
4.8. 1 Analysis on the prospect of China's online animation industry
(1) Analysis of China's online animation market
1) Overview of the development of online animation market
2) The development characteristics of the network animation market.
(2) Analysis of online animation enterprises in China.
1) Operation Analysis of Main Animation Websites
2) Distribution of main animation websites
(3) The development prospect of network animation in China.
1) The market space is expanding day by day.
2) The investment scale is increasing.
4.8.2 China Mobile Animation Industry Prospect Analysis
(1) The development of mobile animation industry in China
1) mobile comic development analysis
2) Analysis of the development of mobile phone animation
(2) The market scale of mobile phone animation industry in China.
1) user scale
2) Market size
(3) Analysis of China original mobile phone animation contest.
1) The holding of previous original mobile phone animation competitions.
2) The influence of the contest on the development of mobile phone animation.
(4) China mobile animation market survey.
1) Interest in mobile animation.
2) The usage types of mobile phone animation
3) Usage habits of mobile phone animation
4) Evaluation of mobile phone animation
5) Evaluation of mobile phone animation form
Chapter 5: The market prospect and development strategy of animation derivatives in China.
5. 1 China Animation Derivatives Market Status
5. 1. 1 China animation derivatives market size
5. 1.2 Problems in the animation derivatives market in China
(1) Foreign animation brands occupy a monopoly position.
(2) The development advantages of domestic animation derivatives are not outstanding.
5.2 Market Analysis of Main Animation Derivatives
5.2. 1 Analysis of China Animation Toys Market
(1) The development of animation toy market
(2) Analysis of supply and demand of animation toys.
(3) Analysis of the position of animation toys in the toy market.
(4) Animation toy market scale
(5) Analysis of the competition mode in the animation toy market.
(6) Major manufacturers of animation toys
(7) Market prospect of animation toys.
5.2.2 China Animation Game Market Analysis
(1) Online Game Market Analysis
(2) Analysis of the animation game market scale.
(3) Animation game development and operation mode.
(4) the development path of animation games
5.2.3 China Animation Clothing Market Analysis
(1) Overview of Animation Clothing Market
(2) The main types of animation clothing
(3) Analysis of supply and demand of animation clothing.
(4) Analysis of the market scale of animation clothing.
(5) Analysis of the competition in the animation clothing market.
(6) Major producers of animation and clothing.
(7) Analysis of animation and clothing market channels.
(8) The market prospect of animation clothing.
5.2.4 China Animation Stationery Market Analysis
(1) Overview of Animation Stationery Market
(2) The main types of animation stationery
(3) Analysis of supply and demand of animation stationery.
(4) Analysis of animation toy market scale.
(5) Analysis of main animation toy manufacturers.
(6) Analysis of animation stationery market channels.
(7) The market prospect of animation stationery.
5.3 Animation Derivatives Market Development Strategy
5.3. 1 classic animation derivatives development and operation case
(1) Disney-A Successful Example of Animation Derivation
(2) Transformers-the mode subversion of products before animation.
1) developing courses
2) Product type
(3) Astro Boy-the beginning of Japanese animation derivatives.
(4) Blue Cat-the success of China animation derivatives.
1 introduction)
2) Product type
3) Business model
5.3.2 Animation Derivatives Market Development Strategy
Chapter VI: Operation analysis of key enterprises in China animation industry.
6. 1 Analysis of animation industry enterprises in China
6.2 China animation industry key enterprise management analysis
6.2. 1 Operation Analysis of Guangdong Aofei Animation Culture Co., Ltd.
(1) Brief Analysis of Enterprise Development
(2) Main economic indicators of enterprises
(3) Analysis of enterprise profitability
(4) Analysis of enterprise operation ability
(5) Analysis of the company's solvency.
(6) Analysis of enterprise development ability
(7) Analysis of enterprise development model
(eight) the main business and products of the enterprise
(9) Enterprise animation brand and representative image
(10) Advantages and Disadvantages Analysis of Enterprise Management
(1 1) Analysis of Enterprise Investment, Merger, Acquisition and Restructuring
(12) Analysis of the latest development trend of enterprises
6.2.2 Operation Analysis of Wei Tuo Information System Co., Ltd.
(1) Brief Analysis of Enterprise Development
(2) Main economic indicators of enterprises
(3) Analysis of enterprise profitability
(4) Analysis of enterprise operation ability
(5) Analysis of the company's solvency.
(6) Analysis of enterprise development ability
(7) Analysis of enterprise development model
(eight) the main business and products of the enterprise
(9) Analysis of advantages and disadvantages of enterprise management.
6.2.3 Operation Analysis of Huawei Technologies Co., Ltd.
(1) Brief Analysis of Enterprise Development
(2) Main economic indicators of enterprises
(3) Analysis of enterprise profitability
(4) Analysis of enterprise operation ability
(5) Analysis of the company's solvency.
(6) Analysis of enterprise development ability
(7) Analysis of enterprise organizational structure
(8) Analysis of enterprise development model
(nine) the main business and products of the enterprise
(10) Advantages and Disadvantages Analysis of Enterprise Management
(1 1) The latest development trend of enterprises
6.2.4 Zhejiang zhongnan cartoon co., ltd
(1) Brief Analysis of Enterprise Development
(2) Analysis of enterprise organizational structure
(three) the main business and products of the enterprise
(4) the brand and representative image of enterprise animation
(5) Analysis of enterprise operation.
(6) Analysis of enterprise development mode
(7) Analysis of advantages and disadvantages of enterprise management.
(8) The latest development trend of enterprises
6.2.5 Hunan Blue Cat Animation Media Co., Ltd.
(1) Brief Analysis of Enterprise Development
(2) The main business and products of the enterprise
(3) the brand and representative image of enterprise animation
(4) Analysis of enterprise operation.
(5) Analysis of enterprise development mode
(6) Analysis of advantages and disadvantages of enterprise management.
6.2.6 Guangdong Original Power Culture Communication Co., Ltd.
(1) Brief Analysis of Enterprise Development
(2) The main business and products of the enterprise
(3) the brand and representative image of enterprise animation
(4) Analysis of enterprise operation.
(5) Analysis of enterprise development mode
(6) Analysis of advantages and disadvantages of enterprise management.
(7) The latest development trend of enterprises
6.2.7 Hunan HarmonyOS Cartoon Communication Co., Ltd.
(1) Brief Analysis of Enterprise Development
(2) The main business and products of the enterprise
(3) the brand and representative image of enterprise animation
(4) Analysis of enterprise operation.
(5) Analysis of enterprise development mode
(6) Analysis of advantages and disadvantages of enterprise management.
(7) The latest development trend of enterprises
6.2.8 Hangzhou Xuan Ji Science and Technology Information Technology Co., Ltd.
(1) Brief Analysis of Enterprise Development
(2) The main business and products of the enterprise
(3) Enterprise animation brand and representative image.
(4) Analysis of enterprise operation.
(5) Analysis of advantages and disadvantages of enterprise management.
(6) The latest development trend of enterprises
6.2.9 shenzhen huaqiang Digital Animation Co., Ltd
(1) Brief Analysis of Enterprise Development
(2) The main business and products of the enterprise
(3) the brand and representative image of enterprise animation
(4) Analysis of enterprise operation.
(5) Analysis of enterprise development mode
(6) Analysis of advantages and disadvantages of enterprise management.
(7) The latest development trend of enterprises
6.2. 10 Shenzhen Square Cartoon Culture Development Co., Ltd.
(1) Brief Analysis of Enterprise Development
(2) The main business and products of the enterprise
(3) the brand and representative image of enterprise animation
(4) Analysis of enterprise operation.
(5) Analysis of enterprise development mode
(6) Analysis of advantages and disadvantages of enterprise management.
(7) The latest development trend of enterprises
6.2. 1 1 Guangzhou You Man Culture Technology Development Co., Ltd.
(1) Brief Analysis of Enterprise Development
(2) The main business and products of the enterprise
(3) the brand and representative image of enterprise animation
(4) Analysis of enterprise development mode
(5) Analysis of advantages and disadvantages of enterprise management.
(6) The latest development trend of enterprises
6.2. 12 Guangdong Guo Bin Animation Chain Management Co., Ltd.
(1) Brief Analysis of Enterprise Development
(2) The main business and products of the enterprise
(3) the brand and representative image of enterprise animation
(4) Analysis of enterprise operation.
(5) Analysis of enterprise development mode
(6) Analysis of advantages and disadvantages of enterprise management.
6.2. 13 Jilin Hezhi Animation Group Co., Ltd.
(1) Brief Analysis of Enterprise Development
(2) The main business and products of the enterprise
(3) Analysis of enterprise operation.
(4) Analysis of advantages and disadvantages of enterprise management.
6.2. 14 Guangdong Yongsheng Cultural Communication Co., Ltd.
(1) Brief Analysis of Enterprise Development
(2) Analysis of enterprise organizational structure
(3) Analysis of enterprise operation.
(4) the brand and representative image of enterprise animation
(5) Analysis of enterprise development mode
(6) Analysis of advantages and disadvantages of enterprise management.
(7) The latest development trend of enterprises
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