Established in 1997, Dongguan Pure E-commerce Technology Co., Ltd. integrates design, procurement, production and marketing, takes leading the fashion lifestyle as its corporate mission, and is committed to becoming a leading fashion clothing retail brand in China, bringing consumers a brand-new life aesthetics and conveying a fashionable life attitude through multi-scene dressing experience.
Purely provide consumers with high-quality, safe and comfortable product experience, and set up a brand-specific quality testing center, which has become a model for domestic clothing industry testing.
Pure research and design situation
The pure research and design department plans the main trends one year in advance, closely follows the future trends and caters to customers' requirements. Conduct market research, analysis and observation in various places with pure fashion to ensure that the theme, tone, fabric and modeling design adopted every season are close to the market demand, and hire professional designers from all over the world to design all kinds of products produced and sold by companies. Pure quarterly also implements the company's basic concept-presenting "high-quality fashion with excellent value for money" to meet customers' expectations and win appreciation.
Each product series is created by the task force according to the design concept. Every team member has expertise in this series. When planning, we should simply pay attention to and analyze the customer's reaction, collect information from different channels and analyze the customer's aesthetic development trend. Pure spring, summer, autumn and winter are launched every year. Pure purchasing plan, constantly adjusted according to R&D design planning and market analysis, to minimize unreasonable inventory and ensure the normal and rapid operation of the supply chain.