1、Bape
When it comes to street brands, the first thing to mention is (Bape). As the leading brand of Harajuku, Bape's full name is "a bathing ape in Lukewater", which means an ape who lives comfortably. Its name comes from 1968, an American science fiction film Planet of the Apes.
Bape (bape) started from T-shirts. Because of its unique design and limited supply, it has gradually become famous among Japanese hipsters. From then on, designer Nao Tomomi began to design other clothes slowly. Up to now, there have been many sub-brands such as women's wear, children's wear and shoes. Any product with this "bape" pattern will be sought after by everyone.
2. Evisu
EVISU, a brand in Osaka, Tokyo, Japan, is a popular street cowboy brand founded by designer Hidehiko Yamagen. Evis was founded in 199 1. (Because it is very similar to LEVI's, a U is added after S, which changes the pronunciation of EVISU today. ) marked by the "M" pattern in the back pocket of trousers, this "M" pattern was originally transformed from Levi's back pocket car flower.
The brand was founded in the fashion of retro jeans, and EVISU became the representative of "50 1 Hou". Its original classical jeans elements and fashionable street style made it quickly famous and became the top jeans brand in Japan. Later, the international version was also a great success in Europe and America. Eye-catching photos of David Beckham, craig david and Halloween wearing EVISU jerseys also appear in the media from time to time.
3、Visvim
The shoes produced by Visvim are called the first wave shoes, but several simple classic designs can always incorporate different new elements, which is the most successful cold rice and new stir-fry. Hiroki Nakamura, the chief designer of Wesvim, has always had a close relationship with Hiroshi Fujiwara, the godfather of fashion.
Visvim has never been a logo-oriented brand, but it does not mean that Visvim has no brand logo. Now visvim logo is the most common word' visvim'. The early visvim logo was a combination of octagon and V, but this classic logo has almost disappeared today.
4. Undercover
Undercover originated in Japan and was founded by Gao Qiao on 1994. In the early days, it was mainly street clothes, and later it broke into the Paris fashion circle and became famous overseas. Today, undercover is not only a well-known brand in the fashion world, but also the focus of Paris fashion circle.
Its brand style has always been known for surrealism, aestheticism and strangeness. The design of undercover is very bold and rebellious. As early as 1998, the "drape" series of three-dimensional tailoring was launched. Even in the autumn and winter of 1999, subversive concepts such as reversible fashion, pants changing into skirts, denim skirts changing into evening dresses were amazing.
5. Neighborhood
Neighborhood is a famous brand of Japanese street fashion culture. Neighborhood's brand concept is to carefully handle the production details of each product, which has also become its brand purpose of' insisting on the best quality'. Neighborhood is widely recognized and advocated in the trend circle, and many world-class famous designers also like neighborhood products.
Precautions for fitting in Japan:
1. Take off your shoes after entering the fitting room. The floor of the fitting room is very clean, and the staff will always wipe it. )
2. Try it on, put on a hood to prevent cosmetics from getting on clothes. (disposable headgear, non-woven fabric is soft and skin-friendly. After trying on the clothes, show them to the staff. )
3. Shirts like Uniqlo can basically be tried on, but if they are champion, cdg, bape, short-sleeved and long-sleeved T-shirts, only coats and sweaters can be tried on.