Elvis Presley. CHEUNG, which I want to tell you today, is a new dark horse on Sister Ka's "Treasure Brand List". It was founded by designer Elvis Presley (Jiang Yun) in London on 20/0/5, and a domestic studio was established in Shanghai the following year. Elvis Presley, who often travels to and from London, deeply loves British yuppie culture. He pursues the beauty of conflict that breaks the boundary between "traditional formality" and "comfort and freedom", and begins the pursuit of fashion dreams with an attitude that only accommodates indifference and happiness.
Elvis Presley. CHEUNG has just been founded for a few years, but it has become one of the most popular independent designer brands of idols. As a famous brand product, the silhouette suit with high saturation color combines the retro tonality and modern urban silhouette that have been favored in recent years. You can wear it to the workplace during the day to deal with the war of words of A, B, C and D, and it is not contradictory to jump into a neon nightclub at night.
(star dress up)
In addition to silhouette suits, wool fabric is also a major feature of Elvis Presley, who has been trying to break the current urban dress style since the brand was founded. He always likes the coolness of formal clothes, but hates their formal style. However, the freedom of casual wear lacks solemn temperament. How can we have both? Elvis Presley chose to start with the contradiction between restraint and advanced-traditional wool clothing. The fabric is made of high-grade soft and high-quality wool; Style is no longer limited by gender, style, category and other factors. The same dress, whether men's or women's, should have its own flavor. Every dress has a unique life, and everyone has different expectations for clothes. Therefore, in order to accurately fit the relationship between the wearer and the clothes, manual customization is also Elvis Presley's persistent behavior.
For the sake of sustainable and fashionable development, Elivs has always insisted on using natural raw materials. China, an independent designer with ingenuity and environmental protection, deserves everyone's understanding and love!
Q: The new media editorial department of Up and Down Love Fashion.
A: Designer Jiang Yun.
Why did you become a designer? What is the original intention of establishing a clothing brand?
I am very interested in this industry, so the university chose the major of fashion design and naturally became a designer after graduation. Moreover, I personally like two designers, Raf simons and JW.Aderson. Their consistent styles and attitudes guide me to pursue my fashion dreams.
Establishing a clothing brand should be the dream of every fashion practitioner. If you want to work in the fashion industry all the time, you will never have to retire. Another purpose is to attract a group of people with the same magnetic field through our clothing style, so that everyone can give each other energy and grow together.
Introduce Jacky Cheung in three words.
Be confident, shine and love yourself. I hope when you release Elvis Presley. CHEUNG's clothes, you can present a comfortable and free state in life and work, and you can pursue a high-quality life through a unique style.
It's Elvis Presley. Leslie Cheung: Asexual clothing? What do you think is the relationship between clothes and individuals?
Yes, Elvis Presley. CHEUNG is characterized by combining women's design with men's high-definition technology. The old fashion aesthetic always likes to classify everyone, what is a gentleman, what is a lady, what is short and what is long ... I hope to completely break these boundaries, and I also believe that the future clothing will be gender-neutral, and there will be no differences in age and season.
Clothing is a reflection of personal state and aesthetics, and a visual expression of personality and attitude towards life. I think clothing should not only be a cloth that wraps the body, but also better express the wearer's aesthetics and the designer's aesthetic identity. Good design can better modify the body and give the wearer confidence and perfection.
How to understand "fashion"?
In my opinion, fashion not only refers to the popular elements, but also refers to the attitude towards life expressed by clothes. The source of various popular elements is the embodiment of attitude towards life. For example, in the state of self-acceptance, the relaxed and lazy form will be more popular.
What do you think of "cross-border"? Will you try to cross the border in the future?
Cross-border between different brands can reflect the diversified characteristics of fashion design and find more inspiration elements, which is undoubtedly not an opportunity for designers. I also hope to try cross-border cooperation in the future. Artists with the same style or lifestyle brands are good choices.
Where does inspiration usually come from?
Any source can be inspiration. I think the designer's ability lies in finding beautiful things everywhere and then exploring and extending them in his own way. The inspiration of 202 1 Spring and Summer comes from people's social life in the post-epidemic era. I hope to use bright colors and words full of beautiful meanings to encourage people to accept life with an independent and confident positive attitude and realize the display and expression of multiple selves.
As an independent designer in China, how do you view the development of independent designers in China?
How to understand sustainable fashion? In what form will you respond?
Elvis Presley. Xiang brand always adheres to the concept of environmental protection, and its products use natural raw materials, such as wool, silk and cotton. At the same time, we have developed degradable plant fabrics to support sustainable development from the supply chain. In fact, I have always believed that environmental sustainability should not be a stunt of brand marketing, but an industry tacit understanding.
If one day I don't become a fashion designer, what career will I take?
In case I stop being a designer one day, I will want to be a farmer, live a secluded pastoral life, have a dog and grow flowers and fish with three or five friends, hahahahahaha.