Down jacket followers chase diversified use scenarios
Nowadays, down jacket is not only a cotton-padded coat that keeps warm in winter in consumers' minds, but also gives down jacket more diverse life scenes due to the diversified needs of consumers.
According to the statistics of Sina lyrics, recently, the use scene of down jackets that netizens pay more attention to is outdoor scenes, and the key words mentioned more are "keeping warm", "goose down" and "super light". On the one hand, climatic factors such as low temperature, cold wave and cold air stimulate consumers' demand for warm clothes, especially down jackets; On the other hand, with the convening of the Beijing Winter Olympics, ice and snow sports have entered the public's field of vision, or stimulated the consumption and use of functional clothing such as down jackets to some extent. In addition to keeping warm, "ultra-light" has become an important appeal for potential consumers to use down jackets in outdoor scenes. abstract
Questioning the Reasons for Down Price Falling in 2022
, dear. Besides the quality, fashion, function and price of the product itself, brand emotion is also becoming an important factor influencing consumers to buy down jackets.
Down jacket followers chase diversified use scenarios
Nowadays, down jacket is not only a cotton-padded coat that keeps warm in winter in consumers' minds, but also gives down jacket more diverse life scenes due to the diversified needs of consumers.
According to the statistics of Sina lyrics, recently, the use scene of down jackets that netizens pay more attention to is outdoor scenes, and the key words mentioned more are "keeping warm", "goose down" and "super light". On the one hand, climatic factors such as low temperature, cold wave and cold air stimulate consumers' demand for warm clothes, especially down jackets; On the other hand, with the convening of the Beijing Winter Olympics, ice and snow sports have entered the public's field of vision, or stimulated the consumption and use of functional clothing such as down jackets to some extent. In addition to keeping warm, "ultra-light" has become an important appeal for potential consumers to use down jackets in outdoor scenes. answer