1, project schedule and compactness: If a project needs to be carried out as soon as possible, the company may determine the anchor personnel faster in order to start related work.
2. Market research and analysis: The company will spend some time to conduct market research and analysis to understand the audience's preferences, fashion trends and competitors. This information can help companies make more informed decisions when determining anchors.
3. Role setting and creative stage: The company may cooperate with the creative team to develop and design the role of the anchor. At this stage, the company will invest time in brainstorming, art direction and role design.
4. Contract negotiation: The contract negotiation between the company and the anchor also takes some time. Both parties need to reach an agreement on cooperation terms and image authorization.