Issey Miyake is a Japanese high-end luxury brand. It is a brand style that pursues innovation and has Japanese characteristics. It is an excellent women's clothing brand in the world, and it is also unique in the perfume industry.

Issey Miyake's design is permeated with humanism, which is easy to travel, easy to keep, relaxed and comfortable. Therefore, the pleated fabric designed by Issey Miyake can be rolled into a ball at will without dry cleaning and ironing. Put it on and open it, still as smooth as new. Issey Miyake gained a foothold in Parisian fashion with pleated fabrics. According to different needs, three kinds of pleated fabrics are designed: simple and light, easy to maintain and non-ironing.

Brand development process

1970, Issey Miyake returned to Japan after studying in the west, and opened the "Miyake Fashion Design Institute" in Tokyo. 1976, a fashion show called "Issey Miyake and Twelve Black Girls" was launched in Tokyo and Osaka, which was a great success, and the audience reached 15000 in six days. Then in Tokyo and Kyoto, the new clothing series "Fly with Issey Miyake" was displayed, with an audience of 22,000.

1983, the clothing series displayed by Issey Miyake in Paris shocked the fashion stage in Paris because of the choice of fabrics woven with chicken feathers. In the early 1980s, Issey Miyake launched a series of fashions with pleasure as the theme, which entered the Parisian fashion stage.

Reference to the above content: Baidu Encyclopedia-Issey Miyake