The activity planning of supermarket in Tomb-Sweeping Day-Tomb-Sweeping Day, also known as the outing festival, is at the turn of mid-spring and late spring, that is, the first 108 day after winter. It is a traditional festival in China, and it is also one of the most important sacrificial festivals. It's the day to worship ancestors and sweep graves [1]. The traditional Tomb-Sweeping Day of the Han nationality in China began in the Zhou Dynasty and has a history of more than 2,500 years. Influenced by the Han culture, 24 ethnic minorities in China, such as Manchu, Hezhe, Zhuang, Oroqen, Dong, Tujia, Miao, Yao, Li, Shui, Jing and Qiang, also have the customs of Tomb-Sweeping Day. Although customs vary from place to place, sweeping graves to worship ancestors and outing are the basic themes. Let's share an activity planning scheme about Tomb-Sweeping Day.
Theme of the activity: the outing festival is coming at a low price and breaking through the limit.
Activity time: 2065438+April 2 -5, 2006
Activity content:
1, shopping big delivery
Give one away: customers in the supermarket who shop all over 68 yuan will give one away.
Two for free: one for 98 yuan when shopping in the supermarket at one time.
Send three: customers who spend more than 138 yuan in a supermarket will be given a * * card.
Cost: Give gifts at a rate of about 5%.
2, the morning market "grab fresh" price:
Late market "crazy purchase" price:
Every day, at least two kinds of goods with shocking prices go online, and stores contact suppliers.
3. 1 yuan snap-up area: stores, procurement and distribution contact suppliers for related goods.
4. Outing non-staple food, toiletries, department stores and other shocking price promotions. : Contact suppliers to provide special products.
Timetable:
The department in charge of this project needs time.
There are not less than 30 kinds of fresh special goods stores, and at least 2 kinds of goods with shocking prices are queued every day before March 20.
The procurement and distribution of special commodities other than fresh food is 1. Purchasing and distribution communicate with the heads of each store department to contact the special products that are suitable for each store and have strength.
2. There are not less than 80 kinds of special items in each store, and at least 2 kinds of goods with shocking prices are queued every day before March 20.
Buy and give gifts with the activity "Shopping and Sending" before March 20th.
March 2 1 former photo operation department
Inkjet printing and photo production and operation department before March 24th.
DM Single Page Production and Operation Department before March 28th
DM single-page distribution store March 30th
TV Subtitle Operation Department March 3 1
Publicity method:
1, TV subtitles: 2 days (cost 1000 yuan)
DM advertising inkjet, photos other.
Qingyun Supermarket10000 _ _ _ * _ _
Xinkuang Supermarket 8000 _ _ _ * _ _ _
Wennan Supermarket 6000 _ _ _ * _ _ _
2. Cost * * *: 6,000 yuan
3. During the event, each store will contact the supplier for off-site performance.
Second, DM advertising.
1, slogan:
Fresh sales: fresh quality, healthy price, crazy low price-
Outing snacks: outdoor leisure is free and comfortable.
Cosmetics: Care for skin, Beautiful life.
Department store: Life must be preserved at home.
Others:
1. Beautiful and Exquisite Makeup-Spring Cosmetics Festival
2. Spring breeze touches my heart, and fashion follows me ―― Spring Fashion Festival
3. Advocating green health and supplementing spring nutrition-Spring Nutrition Festival
4. Fresh quality, hygienic price, crazy low heart-fresh sales week
Tomb-Sweeping Day, a supermarket, is Tomb-Sweeping Day on Wednesday, April 5th this year. It is estimated that there may be a three-day holiday. Tomb-Sweeping Day is also a good time for outing, outing, leisure, gathering with relatives and friends, and outdoor sports. (outing, picking wild vegetables, picnicking, go on road trip ...) will all become popular activities. When you go to the countryside for an outing to sweep the grave, you always have to bring something to eat. It is particularly important to reserve outdoor supplies. I. Monday, 3 April-Tuesday, 5 April
Second, the Qingming "outing festival"-"spring outing" and "good time to travel"
Three. Activity 1: Tomb-Sweeping Day-"Spring Tour" expires on 100, and a shopping voucher is given to 15 yuan.
During the activity, you will buy clothes and department stores in xx for over 100 yuan, give away 15 yuan shopping vouchers, 200 yuan will give away 30 yuan shopping vouchers, 200 yuan will give away cosmetics 15 yuan shopping vouchers, and so on.
1. Shopping vouchers can only be used during the activity and are common throughout the building. If they expire, they will be invalid.
2. Supermarkets and express goods will not participate in this activity.
Royalstar, Rong Sheng, Jiuyang and Galanz are specially invited to show you how to use it and explain relevant knowledge. Midea, Supor, Aide and other series of induction cookers, rice cookers and electric pressure cookers are all sold at ultra-low prices!
Qingming Walking Festival mainly promotes featured products:
50% off sweaters and 50% off Golden Shield costumes;
China women's top ten brands "Dispin" settled in xx, with a 88% discount.
Introduce special, ultra-low-priced goods, 68 yuan/piece Mahler T-shirt; Preah Vihear shirt 35 yuan/piece; 25 yuan/piece Bofeichun shirt; Women's casual sweatshirt 19 yuan, 29 yuan, 39 yuan/piece; Golden Dragonfly T-shirt 39 yuan/piece; Buson T-shirt 35 yuan, 45 yuan/piece; Royal bag set 138 yuan/set;
New children's wear appeared, and a series of special clothes were introduced, including sweatpants 18 yuan/piece, shirts 16 yuan/piece, and T-shirts 10 yuan/piece.
Activity 2: Qingming Walking Festival-sale of leisure sportswear.
During the event, Nike, Pure, Mason, Metersbonwe Bang Wei Bang Wei and other famous products were newly listed! Xx Sports and Leisure City has launched a sale of 100 pieces of casual clothes and travel clothes! Nike is 40% off, Hajia sweatpants 39 yuan/piece, Wanjielong sweatpants 59 yuan/piece, Medea sportswear 78 yuan, 88 yuan/set are all hot items!
Activity 3: Qingming Walking Festival-outing supplies exhibition.
During the activity, a trade fair of picnic supplies and snack food was also held. The new digital cameras on the fourth floor are sold at the lowest price in the county, and some of them are sold at the cost price of three days. Nikon digital camera was sold at a special price of 1080 yuan/set.
Cakes, cooked food and pasta in the supermarket are 30% off every day. Red eggs are sold at the lowest price in the county from time to time, and rice is sold at 1.39 yuan.
When the supermarket department store is full 158 yuan, send a bag of 2.5kg rice.
The original price of Rouying toilet paper is 20.50 yuan, and the current price is 16.90 yuan.
Goya watches are 20% off the audience, and the headdress is 0. 10 yuan has snapped up!
Activity 4: Qingming Walking Festival-the second wave of travel shoes sale-thousands of pairs of famous travel shoes in 39 yuan.
During the activity, xx Shoes City will launch the second wave of thousands of pairs of travel shoes and brand-name new shoes. 39 yuan on sale, shoes on sale 10 yuan on sale. Some shoes for men and women, such as Kangnai, Red Dragonfly, Flying Camel, Sunny, etc. , all are 60% off!
New children's shoes, special sandals from 29 yuan, 35 yuan and 39 yuan.
Activity 4: Qingming Walking Festival-Play XX dice to win eggs.
Tomb-Sweeping Day eats eggs, and xx carefully prepares 10000 eggs, so you can come. During the event, a lucky draw will be held in the lobby on the second floor. Customers can throw dice once when they buy 30 yuan, twice when they buy 60 yuan, and three times when they buy 90 yuan, with a maximum of three times. According to the number of excellent eggs, you can win Tomb-Sweeping Day eggs.
Fourth,
1. TV subtitle advertisement and flying word advertisement
2. Subtitle advertisement of Meteorological Bureau
3. Store kanban, hanging, etc. ("Go! Go for a walk! " ……)
4. The billboard in front of the building and the rainbow arch across the street
5. Color leaflets (10000 copies, distributed by employees themselves) or Hong Chen information (15000 copies, distributed together with Popular Daily).
6. Paste the main paragraphs,,,, (omitted)
Supermarket Tomb-Sweeping Day Activity Planning Part III The newly-opened supermarket is located on the right side of the newly-built gate of Hunan University of Technology. After years of development, the Hexi new campus of Hunan University of Technology has become a bustling commercial street, with students and construction workers nearby. At present, there is no large supermarket near the Hexi new campus of Hunan University of Technology, which is a bit far from large supermarkets. For the convenience of people nearby, we decided to open a large supermarket this year. In order to attract more passengers, we decided to open it in Tomb-Sweeping Day. The slogan is "value life, value feedback"! Tomb-Sweeping Day this year is on Wednesday, April 5th. It is estimated that there may be a three-day holiday. Tomb-Sweeping Day is also a good time for outing, outing, leisure, gathering with relatives and friends, and outdoor sports. (outing, picking wild vegetables, having a picnic, driving ...) will all become people's keen activities. When you go to the countryside for an outing to sweep the grave, you always have to bring something to eat. It is particularly important to reserve outdoor supplies.
I. Activity time: April 3 -5.
Second, the purpose of the activity
Through festival activities, more people will know the styles and varieties of goods in the new supermarket, thus improving the popularity of the supermarket.
Third, the principle of activity.
Safety first, public participation, decent and relaxed, and everyone is happy.
4. Theme: Tomb-Sweeping Day-"Spring outing" and "Good time to travel"
☆ Activity content:
I. Opening Ceremony, Time:
1, ribbon-cutting ceremony (etiquette company);
2. Stage activities (performance companies).
Second, the square promotion
1. Set up a booth of 6-8 (3×3) meters to carry out on-site promotion activities of manufacturers/suppliers. (purchasing department);
2. On-site gift distribution and lucky draw. (Operation Department).
Third, preferential activities.
Four. Lucky draw VI. Full discount on purchase
1. Make a one-time shopping in the supermarket, and get a cash voucher from 5 yuan every time you arrive in 50 yuan. (Use this volume from April 3rd to 5th). (special for supermarket area);
2. You can get a gift if you spend more than 100 yuan at one time.
(Shopping mall umbrella or drinking cup) Tomb-Sweeping Day eats eggs, xx carefully prepares 10000 eggs for you to come. During the event, a lucky draw will be held in the lobby on the second floor. Customers can throw dice once for 30 yuan, twice for 60 yuan and three times for 90 yuan, and win Tomb-Sweeping Day eggs at most.
☆ Publicity plan
1. Campus broadcast time: April 3 -5.
Second, posters: 20,000 copies were distributed on April 3;
Third, SMS.
Activity purpose
First, the opening information release;
Second, attract popularity and display image;
Third, increase turnover.