2. Strong hands-on ability. Familiar with methods, skills and operations, understand the positioning of the company's products and websites, skillfully use them, and be familiar with computer and network knowledge and network resources. Have the ability to create a website independently and the ability of website art design, and have a strong sense of innovation and service.
3. Understand network promotion, search engine knowledge, marketing knowledge, have certain writing ability and network marketing planning ability.
4. Familiar with bidding ranking, search engine optimization, etc. Master special promotion methods such as soft text, link exchange, email promotion, SNS promotion, forum promotion, etc., plan and implement the promotion theme; Clear promotion plan, promotion objectives, implementation evaluation and monitoring, network promotion cost control analysis, publicity content approval, and master the network marketing promotion mode with no cost or low cost.
5. Be familiar with Alexa ranking, traffic principle and various skills to improve ranking, and skillfully use website editing software.
6. Familiar with SEO, familiar with the ranking of website keywords in major search engines, improve website traffic and increase the number of website users.
7. Familiar with Google, Baidu, Microsoft and other search engine optimization advertising platforms, as well as ranking improvement.
8. Proficient in operating computers and all kinds of office software, familiar with the use of HTML language and related website production tools such as Dreamweaver and photoshop.
Finally, network marketers need to know the marketing ability and skills:
1. Ability to express words
Many websites don't really know what users want to know. Make it clear This is the basic ability as a network marketer.
2. User experience ability
We need more practical experience in order to have a deeper understanding of online marketing. One of the best ways to practice online marketing learning is to establish a personal website. Because through personal website construction and maintenance, we will have a deeper understanding of the knowledge of website construction, website promotion and website effect evaluation, and this is an online marketing experiment that we can control.
3. Code understanding ability
Network marketing is closely related to common programs such as web page making and database application. Internet marketers may not be able to become programming experts, but they should have a certain understanding of some basic codes directly related to online marketing, especially HTML, ASP and JSP.
4. Ability to participate in communication
In essence, the most important task of network marketing is to promote the effective dissemination of marketing information with the help of the Internet, and communication itself is an effective way of information dissemination. The Internet provides many opportunities for communication, such as forums, blogs, columns and mailing lists, which require direct participation.
5. Ability to adapt to change
The ability to adapt to change can also be called the ability to keep learning. Due to the rapid development of internet environment and technology, if you don't surf the internet for several months, you may not surf the internet. This is especially true for our online marketing research and application.
6. Ability to master policies and political scales. E-commerce has just begun, and it is necessary to understand and master the latest policies and regulations, political trends and scales.
Network marketing will not only be the routine content such as website construction and website promotion, but also the focus of network marketing is not only the growth of visits and short-term benefits, but also the overall strategy related to the marketing competitiveness of enterprises. If you want to be invincible in such a fierce environment, you must establish a good attitude of lifelong learning, because no industry develops faster than e-commerce, and technology, mode, users and concepts are changing every day, so you must maintain a lifelong learning attitude.