Based on the understanding of change and innovation, Paris brothers Laurent and Arik Bitton founded IRO, a high-end leisure brand, in 2004, aiming at creating excellent daily clothes and simple and natural tastes.
Using old leather, cashmere and silk, IRO has created a series of designs that perfectly combine street punk style with Parisian fashion inspiration. Deeply influenced by Kate? Kate Moss and Vanessa? Vanessa Paradis likes it.
IRO T-shirts with rock fashion style are famous, slightly decadent and cynical. The application of ripped vest, leopard sweater, slender jeans, silhouette coat and leather in clothing continues the cool feeling of IRO's long-standing rock style in details. The black-and-white stitching motorcycle leather with punk charm shows IRO's modern and cool girl side.
brand positioning
In the brand 20 14 holiday series, the French brand IRO sent us to a black-and-white holiday paradise from a fashion perspective. With black and white tones as the main axis, with different materials of prints and outlines, the festive atmosphere is full of leisure and coolness. This black-and-white fashion fire has also doused the ruthless cold in winter.
In addition, IRO also ingeniously launched the first children's coat full of adult fashion sense and began to enter the high-end children's wear industry. IRO's first children's wear is a suede jacket, which is specially designed for children aged 4- 14.
I believe that in the near future, cool children's wear will become synonymous with IRO. The designer also revealed that IRO's children's wear series will not only be limited to leather jackets, but also will continue to launch various kinds of clothes such as jeans, T-shirts, sweatshirts and shirts full of IRO style in the future.