Ed Hardy's clothes often use some techniques, such as embroidery, washing, splashing ink and so on. Create a decadent feeling, and then combine the tattoo patterns of flying eagle, tiger, skeleton, devil, dagger and naked woman written by the masters to make a series of clothes. There are also carp and dragon and tiger totems with strong oriental flavor, and tigers, dogs and squirrels belong to a relatively new genre of comic creation.

Therefore, as soon as it was introduced, it was loved by the public, and the baseball net hat embroidered with tattoo totem also became a best-selling commodity with collection value.

ChristianAudigier, a brand designer, has the reputation of "King of Jeans". She used to be a designer of big brands such as Levi's, and later bought the patent right of tattoo godfather DonEdHardy.

Introduce DonEdHardy's tattoo art into fashion, inject retro punk elements and street culture, and combine tattoo art with fashion.

When the tattoo godfather meets a cowboy genius, the cooperation between the two masters redefines "street fashion" and boldly creates a brand feature with American spirit.

Brand awareness

Speaking of Ed Hardy, it is very popular not only among young people, but also in Hollywood, such as Michael Jackson, Brittany Spears, Paris Hilton, David Beckham, ewan mcgregor, Arthur and so on.

Even Asian stars who always lead the trend can't resist the charm of Ed Hardy. Rain loves retro punk and is Ed Hardy's lover in private. Bao Er, Li Minyu and Jolin have all appeared in Ed Hardy, and a tiger diamond net hat in Wang Leehom's Heroes on Earth album is Ed Hardy's masterpiece.

It can be said that Ed Hardy's exquisite composition and colorful design make T-shirts with simple lines pleasing to the eye. Ed Hardy's products are rich, and even energy drinks are introduced, which makes people look forward to Ed Hardy's ever-changing future.

The above content comes from Baidu encyclopedia -ED HARDY.