Boss belongs to high-end grade. Belongs to the luxury industry, the product price is relatively expensive, positioning high-end grade. Hugo Boss is a world-famous luxury brand, which originated in Germany and was founded by HUGO BOSS in Mezingen, a small town in the south of Stuttgart, Germany, on 1923. Main men's and women's clothing, perfume, watches and other accessories. At present, the headquarters is still located in Meiqinggen, Germany. Hugo boss has three brands: boss, Hugo and Botticelli. The consumer group of BOSS brand is positioned as urban white-collar workers, which is subdivided into black label series with formal clothes as the main, orange label series with casual clothes as the main and green label series with outdoor sportswear as the main. Hugo (Hugo) is a modern man and woman who pursues creativity, conforms to the trend and insists on his own style while insisting on the quality of goods.