Which is better, mango or zara? Mango and Zara (what brand is Zara) are very avant-garde. Personally, I think the quality of mango clothes is better than Zara's, and the cost performance is also very high. When there is a discount promotion, you can buy back several bags for 2000 yuan.
Zara (what brand is Zara)
1, follow the trend Their designers often go to various fashion shows or places. In order to capture the design concept and the latest trend, and then simulate the launch of high fashion fashion items, and the speed is very shocking. Generally, as soon as the latest designs of some big names are on the counter, ZARA will quickly release fashions very similar to these designs. In addition, we can flexibly adjust the design direction of products to meet the changing tastes of customers by understanding the sales situation in various places and the reaction of ZARA customers.
2. The price is reasonable. Simply put, customers can enjoy the design of top brands for less than one tenth of the price of top brands, because it can copy the most popular designs in a very short time and quickly spread to stores all over the world. In terms of price, ZARA is more expensive than mango.
3, the style update increases the freshness faster, attracts consumers to patronize again and again, and ensures that it meets customers' tastes and can be sold.
4, a large number of small ZARA spend huge sums of money to design their own sensitive supply chain. The production base is located in Spain, which only produces the most basic styles of 20 kinds of clothing in low-cost areas such as Asia. ZARA designs nearly 50,000 new models every year, of which about 12000 models are actually put into the market, which is five times the average level of competitors.
mango
Mango is a popular Spanish brand with the same name as ZARA. Founded in 1984, it has set up more than 575 stores in major cities in 68 countries around the world.
Focus on the fashion brands of young women in the workplace, emphasizing quality, design and value for money. From 9 yuan's accessories to 299 yuan suits. Fashionable, modern, popular and cosmopolitan fashion design has successfully won the unanimous favor of women all over the world, and at the same time, it has quickly conveyed the image language of Spanish fashion, giving fashion women who love fashion and fashion a brand-new and unique beautiful choice.
In addition to emphasizing modern urban sense and advocating tough and feminine design style, mango clothing is also designed on the premise of being suitable for the public and easy to match. Every season, four theme series are developed: dress-up work series, leisure series, sports series and dinner series as a complete choice, so that women of all ages who pay attention to fashion can match themselves according to time and place and express their free fashion style.
Comparison between Mango and zara 1, agent+direct selling PK direct selling
Mango has always adopted the model of agent+direct sales in the domestic market. Among the offline stores of Mango, 60% are franchisees and 40% are direct stores. However, this model has many disadvantages. In order to seize the terminal channel, brands need to give various preferential conditions to channel providers, which will erode the profits of brands to a certain extent. And it has caused several bad effects: 1, the addition of agents makes the intermediate cost too high, and it cannot form a mechanism conducive to inventory control with enterprises, resulting in problems of large inventory and long account period. 2. The weakening market influence of mango may also be the reason why many agents give up mango, resulting in a sharp decline in the number of stores in China. ZARA has always adopted the direct mode. We are very cautious about the location of stores and the operation of direct stores. ZARA firmly controls the inherent risks of the clothing industry through 1 four links. Buyers plagiarized the version on a large scale; 2. Design a quick delivery cycle of 12 days from the time it is put on the shelves, and try not to replenish the goods; 3. Multi-model and small quantity, scarce marketing, not greedy for sales on a single model; 4. Timely feedback of terminal sales information.
2. The high-frequency clothes rack updates PK unchanged.
ZARA is unique in that it is the only fashion company in the world that can deliver its clothes to more than 850 stores around the world within 15 days. This is due to ZARA's sensitive supply chain system, which greatly improves the delivery time of ZARA. (From design to delivery date of ready-made clothes? Sales hours on the counter. ) The garment industry in China generally lasts for 6~9 months, and internationally renowned brands can generally reach 120 days, while the shortest time for ZARA is only 7 days, generally 12 days. ZARA puts out about 12000 kinds of fashions a year, and the number of each fashion is generally small. Even the best-selling styles, ZARA is only limited to supply, and often there are only two styles in a specialty store, and they are not replenished after being sold out. ZARA has cultivated a large number of loyal followers through this "land reclamation" method. "Multi-style, small batch", ZARA has achieved a breakthrough in economic scale. The older mango seems to have never found its core advantage. Faced with the rapid changes in the market, mango's response is slow or even inaction. Every time you pass the mango shop, you will find that the goods inside are on sale, and they are all older styles. Compared with ZARA's new products, mango seems to have been playing a low-price strategy.
3, fashion pronoun PK fuzzy positioning
Since mango entered the market, its positioning has been very vague. With the increasingly fierce competition in fast fashion, the pressure of mango is self-evident, and we can also see the efforts of mango consumption from the past. For example, 20 13, a brand focusing on women's wear, launched a product line of children's wear, sports bra and a sub-brand of plus-size clothing; 20 14 launched a clothing series specifically for teenagers and adults. However, the more you position yourself, the more you will make yourself look useless. For female consumers in their early twenties, mango clothes are a bit old-fashioned, while for women in their thirties, mango is not the brand they often consume. This embarrassing positioning caused the sales of mangoes to decline for a time. Compared with the crowded ZARA, mango is particularly deserted.