O2O is Online To Offline, which combines offline business opportunities with the Internet, making the Internet the front desk for offline transactions. In this way, offline services can attract customers online, consumers can screen services online, and transactions can be settled online, which will soon reach scale. The most important feature of this model is that the promotion effect can be checked and every transaction can be tracked.

According to authoritative sources, "o2o is a general trend of localization and interaction". Whether you understand o2o or not, this market is being rapidly activated.

Judging from the development of group buying websites, the online payment mode of online to offline purchasing offline goods and services and then enjoying offline services has also been confirmed to be quickly accepted by consumers. Therefore, after the group purchase completed the user education of o2o industry with the mode of low-price promotion, the charm of online and offline began to appear.

According to insiders, online to offline will open a trillion-dollar market. The data shows that online consumption in the United States only accounts for 8%, and offline consumption still accounts for 92%; In China, the proportion is 3% and 97% respectively. According to a survey conducted by China E-commerce Research Center, online shopping only accounts for a small part of consumers' expenditure, while restaurants, barbershops, dry cleaners, clothing customization and KTV, which are closely related to life, account for the largest proportion, and these services are only available to consumers in physical stores. It can be seen that there are huge business opportunities to connect online customers with physical store consumption, and the online sales market of life services may have greater potential than that of goods.