The trend of web design is changing so fast that we haven't even had time to fully understand it, and some of them are out of date. Therefore, it is a false proposition to predict how long a certain design trend will be popular. 2/kloc-0 At the beginning of the 20th century, Flash was once considered as the most popular web design tool. A few years ago, the bright button was also an indispensable component on the web page, but now it has been swept away by the flat design and HTLM5.
Don't be brainwashed by cool fashion and glamorous fashion style, many popular design fashions that have just appeared or just begun will be short-lived. Those design trends that can have a lasting impact on design culture exist because they fundamentally contribute to the user experience or serve certain functions or technologies. But today's article is not about doing these things. The four design trends mentioned today have been carefully scrutinized, and they should continue to be popular in the next 20 15 years, even in 20 16 years. After reading it, you will understand that they are not showing off their skills, nor are they playing tricks on monkeys. They are really redefining web design.
1, fewer pages
Has anyone poked at your screen and said, "Less is more?" More and more websites begin to streamline the number of pages, and there are not a few websites that use single-page design, that is, relatively traditional websites have also transitioned to a simplified multi-page structure. There are two reasons for this trend: first, users like simplicity. The simpler it is, the easier it is for users to find what they want, and the better it is for the website; Second, according to statistics, mobile traffic accounts for 40% of website traffic sources. The more friendly it is to the mobile terminal, the better it is to the website and its business. If you can order food on the restaurant's mobile website, why look for a computer to place an order? Won't the turnover increase appropriately? The tall one-page website below belongs to Jacks Bar in London, which is a bar and restaurant in one. Today, browsing on the mobile side has become the first choice for users, and scrolling is more useful than clicking.
This website named Triple Sakura Coffee is another example, which has a typical one-page design and no messy information. It has only two navigation links, and both of them are in the same area of the page.
2, nothing more than responsive design.
Responsive web pages can naturally adapt to the screens of various devices, but they are also relatively "huge" websites, and the loading speed will not be very fast. In the past, many brands designed desktop pages and mobile pages for users respectively. However, with the expansion and segmentation of the screen size of devices in the market, responsive website design has become a more effective and efficient solution. When search engines grab data, a single URL will be more easily favored by them. From this point of view, it is necessary for designers to consider whether the project at hand has achieved responsive design.
Skinny Ties is a responsive web page that can be displayed well on any screen. From pictures to content, this website can stand the test of the most critical customers.
3. Personalized user experience
Internet Cookie are not new. They have been serving web pages and users for many years. Now, designers use them to make pop-ups of web pages present more accurate content: more personalized advertisements and user experience designs that are more in line with users' habits. Friends who do e-commerce may need this design very much.
For example, suppose you have an e-commerce website selling promotional gifts, and one of your users is a manager or small business owner of a company, who is looking for similar products for his customers and employees. This is not the first time he has visited your website. You can recommend the products he may need with the help of personalized experience design to make him a repeat customer.
I'm afraid you can't find a better example than Amazon in European and American markets. Of course, living in the mainland, we may have been impressed by Taobao's omnipotent recommendation system.
4, high-definition big picture
Storytelling is actually the basic skill of design. Guiding users from point A to point B with reliable content and beautiful pictures has been proved to be beneficial to the conversion rate of the website. Using large pictures and rich text can give life to the whole page, make it more interesting and make users willing to interact with it. With the popularity of high-resolution devices, these web pages with high-definition images will easily please users' eyes.
Users will buy warm/touching/true stories with high-definition big picture elements. Whether the picture is used as a background or a picture, the tone of the whole page will change accordingly. This is the case.
The work display website is actually very good at doing this, while e-commerce and retail websites need to consider how to display it so as not to be too abrupt. The trick of using big pictures lies in the choice of pictures. Eye-catching perspectives and textured details will make people stop. With interesting stories, users will stay.