Return notice:

Take the goods that need to be returned to any Zara physical store. As long as they are in the same country of purchase, there are quite a lot of goods in physical stores-ladies, men and children. Underwear products cannot be returned, except underwear for infants aged 0-36 months. The returned goods must be kept in their original state, and corresponding bills need to be presented.

Extended data

Brand characteristics

ZARA has more than 400 professional designers, and has launched more than 65,438+020,000 products a year, which is five times that of the same industry. And the average age of designers is only 25 years old. They always go to Milan, Tokyo, new york, Paris and other fashion places to watch fashion shows, in order to capture the design concept and the latest trends, and then simulate the launch of high-definition fashion items, which are supplemented twice a week. Every three weeks, it is necessary to fully trade in the old for the new, and all stores around the world can be updated synchronously within two weeks. The high commodity substitution rate also accelerates the customer's return rate, because consumers invisibly establish the important image that ZARA has something new at any time.

In addition, ZARA Design Group also held a telephone conference with ZARA store managers all over the world in real time, and flexibly adjusted the design direction of products to cope with the changing tastes of customers by understanding the sales situation and customer responses around the world. At the same time, when customers buy, the clerk has input the product characteristics and customer information into the computer, and transmitted the data back to ZARA headquarters through the Internet, so that the design group can master all kinds of accurate sales analysis and customer preferences. Coupled with their own professional fashion acumen, to determine the design direction and quantity of the next batch of goods, so that goods can play the maximum sales rate, that is to say, it can effectively reduce the incidence of inventory.

References:

Baidu Encyclopedia: ZARA Brand Features