Ralph Lauren brand launched a new retro series on 20 12. This series named RL Vintage includes many classic designs in the brand's archives for many years, all of which are selected by the designers themselves and will be launched on the brand's own website. Consumers will have the opportunity to choose and buy their favorite products on brand websites.

Store information

Ralph Lauren opened its first exclusive store for women's luxury goods in China on July 25th, 20 12. The new store is located in Ourui Department Store, the latest commercial landmark in Shanghai. It is located in the most famous Nanjing West Road in Shanghai. The shop has a two-story layout with a total area of 466 square meters. This dazzling new store specializes in selling high-end Ralph Lauren women's collections and accessories, as well as watches and jewelry collections first launched in China. Ralph Lauren plans to open five new stores in China, and Rui 'ou Department Store is the first one.

The interior furnishings of the new store are characterized by soft neoclassical decorative details, and the shopping corridors on the two floors are elegant and private, specializing in selling distinguished ladies' clothes and accessories. The design of the new store is inspired by the magnificent Beaux-Arts architectural style in the early 20th century, and also refers to the elegant style of Ralph Lauren 20 12 which opened two flagship stores on Saint-Germain Avenue and Madison Avenue in new york in the second half of the year. The limestone and bronze walls are decorated with Ralph Lauren's iconic windows, which perfectly set off the diverse architectural features and Ralph Lauren's boutique series.

Ralph Lauren is determined to expand his global business. The opening of luxury boutique in Shanghai witnessed the brand's determination to consolidate its position in the Asian market and continue to bring extraordinary retail experience to customers around the world, and demonstrated Ralph Lauren's luxury style, lifestyle, ideals and beliefs.