KFC is one of the multinational chain restaurants in the United States, and the second largest fast food and the largest fried chicken chain enterprise in the world. Founded in 1952 by its ColonelHarlandSanders, it mainly sells high-calorie fast food such as fried chicken, hamburgers, French fries, mixed rice, egg tarts and soda.
KFC belongs to Yum! China Holdings Limited ("Yum! China for short), the stock code is YUMC, namely Yum! Brands, a franchisee in Chinese mainland, has the exclusive right to operate KFC brand in Chinese mainland.
KFC has formed a strategic alliance with Pepsi-Cola and regularly sells carbonated drinks provided by Pepsi-Cola.
20 17 June, BrandZ 2065 438+07 Top Global Brands 100 was released, and KFC ranked 8 1.
Since February 20 18 17, most KFC stores in the UK are still closed.
Of the 900 local stores, as of February 20th, 562 were still closed, and the number of closed stores reached a peak of 646 on the evening of February18th.
In the 20 18 list of top 500 world brands, KFC ranked 129.
Extended data:
Marketing strategy of KFC;
1, unified logo, unified clothing, unified distribution mode, and finally established its position in the China market with high-quality products, fast and friendly service and clean and hygienic catering environment.
2. We have been committed to the localization of 100% employees, and continue to invest in all kinds of training at all levels. From restaurant waiters and restaurant managers to managers of functional departments of the company, the company arranges scientific and strict training plans according to the nature of job requirements.
In order to make managers meet the professional fast food management standards, KFC has also established a professional training base for restaurant management education development center.
3. KFC's "speed-oriented" fast food business spirit makes it pay special attention to team spirit, relying on the efficiency achieved by the team to ensure correct and fast service during peak hours.
Therefore, an efficient, flexible and perfect advanced management incentive mechanism has been formed, and its team spirit and excellent management level are the secrets of KFC's foothold in the market.
4. Excellent service. At KFC, you will get more services than you originally hoped. The tenet of KFC is customer first, which is to make every customer, whether adults or children, feel at home.
Baidu encyclopedia-KFC