AX no longer belongs to Armani's brand. It should have nothing to do with Armani Group. It is a brand suitable for young people. Looking through Armani official website, we can see that the brands under the group now include main line GA, sub-line EA, EA's sports series EA7, business series AC, cowboy series AJ and children's wear series armani junior.

Therefore, AX can basically be said to be a pseudo-high-end fashion brand facing Asia under the banner of Armani, which is actually similar to ZARA.

Armani

It is an Italian luxury brand, and its products include ready-made clothes, shoes, watches, bags, beauty cosmetics and so on.

1975 was founded by fashion designer giorgio armani in Milan, Italy. He is famous for his new fabrics and excellent production. Armani brand logo changed from an eagle looking to the right. 20 14 On May 5th, giorgio armani completed the acquisition of the remaining 50% shares of A|X Armani Exchange, and realized the holding of the brand 100%. The target group of this brand is young people.