It depends on whether the brand awareness of the goods is high. If it is high, there will be a certain brand premium.
Profit is the business achievement of entrepreneurs, the comprehensive reflection of the business effect of enterprises and the concrete embodiment of their final results.
Under the capitalist system,
Marxist theory holds that the profit under the capitalist system is the transformation form or phenomenon form of surplus value, which is manifested as the balance of commodity value exceeding cost price. That is, the total price obtained by capitalists after selling goods exceeds the balance of their prepaid capital. In fact, the profit comes from the surplus value created by the labor force purchased by capital households with variable capital in the production process, that is, the surplus value created by the surplus labor of hiring workers, that is, the proliferation of variable capital. However, it is manifested in the increase phenomenon brought by the capitalists' all prepaid capital.
At the same time, because the realization of surplus value as money only appeared after the completion of the production process of goods, it is further regarded as all the prepaid capital invested by capitalists for the production of goods, that is, the capital used (including those fixed capital that has not been included in the cost price). Moreover, goods enter the circulation process from the production process, and in order to engage in sales activities, additional capital (including pure circulation expenses) is needed. Therefore, surplus value is not only used as all prepaid capital in the production field, but also as all prepaid capital in the production field and circulation field.
Judging from the general formula of capital G-W-G', surplus value is created in the direct production process and then realized in the circulation process. Therefore, in the capitalist's view, the proliferation of surplus value is brought by all prepaid capital, because (1) in terms of paid capital, in order to produce goods, he not only bought labor with prepaid capital, but also bought various means of production consumed in the production process, and the purchase price of these paid capital joined the formation of cost price as a factor of production; (2) As far as the capital used is concerned, the means of production and labor purchased by prepaid capital are combined in the production process under the command and supervision of capitalists to play the role of production surplus value. Not only paid capital participates in the formation of surplus value, but all prepaid capital, as a material production factor (including those fixed capital that has not been consumed), has entered the whole process of production and participated in the formation of surplus value. Therefore, all prepaid capital should be paid. (3) Surplus value is not only an increase in the amount of capital spent, but also an increase in the total amount of capital. These are all distorted surface phenomena. In fact, value multiplication is only the new value created by the living labor consumed by hired workers in the production process. The surplus after deducting labor price (salary) is the surplus value as the product of variable capital proliferation or unpaid surplus labor of hired workers. As a conceptual product of all prepaid capital, surplus value has realized the transformation form of profit.
Under the socialist system
According to China's modern political economy theory, the profit under the socialist system is the value expression of the surplus products created by enterprise workers for the society. The value composition of products is c+v+m, c+v is converted into production cost, and M is the surplus products created by laborers for society and converted into profits of enterprises. The concrete forms of socialist profits are: realized profits, that is, the balance after deducting various expenses from the sales income of enterprises; Profits turned over, that is, profits turned over to the state financial department according to regulations; After-tax profits, that is, the profits realized by the enterprise, are paid in a certain proportion according to state regulations and remain in the enterprise, and so on.
There are essential differences between socialist profits and capitalist profits. It is the value created by laborers for society, which is used to expand socialist reproduction and improve people's living conditions. It is the main source of socialist accumulation and social consumption funds, and it is also an important index to measure and evaluate the economic activities of enterprises.