In recent years, there are not a few new popular chain brands, but many brands have disappeared before they became "hot". It can be said that the brands of franchise chains have to be reshuffled almost every year, which undoubtedly increases the difficulty of choosing franchise chain entrepreneurs. Therefore, when you choose to enter the business, you must stand the test of the market: the chain operation system is at least 5 years.

Item 2: The higher the joining requirements, the greater the chances of success.

Joining the chain operation is a successful shortcut for those who want to start a business, saving the trouble of not finding a business project. According to a survey, 80% of independent shopkeepers in Japan's retail industry closed down in the first year, and only 8% can persist until the fifth year; However, only 20% chain stores closed down in the first year, and 77% chain stores can survive until the fifth year. This survey proves that "joining must be more cost-effective than starting your own business." But these data don't mean that you are 100% successful after joining.

The survey shows that it is more secure to find a competitive chain brand with certain experience in opening stores, a certain number of chain stores or at least five years of development. Some emerging franchise systems have not been developed in the market for a long time, have not experienced the market, and customers' consumption habits have not yet been developed, which is easy to cause the illusion of temporary business prosperity. When choosing a weak chain brand, although you can pay less for joining, you can enjoy less resources and help from the headquarters. Many things have to be taken care of by franchisees themselves, and their competitiveness is naturally weak.

Competitive chain brands, because of their good development prospects, naturally have high requirements for joining. However, it should be understood that the more stringent the franchise conditions, the more perfect the franchise system, the stronger the financial resources and strength, but also more capable of ensuring the profits of franchisees. Because of this, the more reputable chain enterprises are, the more rigorous they are when choosing franchisees.

Article 3: It is best to "face to face" with the chain headquarters.

Now there are many chain enterprises, and the profits of franchise stores in the past few years are considerable, which makes some emerging chain enterprises and franchisees more impetuous. Some entrepreneurs are eager to start their own businesses, and only after listening to some promotional materials of chain enterprises, they hastily signed up to join. When there is a dispute, they find that the chain headquarters is smaller than their own stores, or even an empty shell, and they have no ability and experience to solve the problems of the stores. Therefore, it is very necessary to go to the headquarters and its franchise stores in person to collect first-hand on-site information.

If you want to start a business, why not make a distinctive shop in the local area? I suggest you choose a good project to join according to the needs of the local market. When looking for a project, it is best to find a company with accumulated experience in opening a store. Because they have experience in opening this store, they can give you distribution guidance and store management and sales skills. When looking for projects, don't be cheated by franchisees without direct stores. I heard that there is a franchise company in Guangzhou that makes gifts for couples. Developed from the previous store opening, the store performance is not bad. Because no matter where there is love, this kind of shop is not easy to be copied and it is not easy to get the same goods.