1, hair care products:
Everything about hair is a top priority in Africa. The real hair of African women is only about one or two centimeters long, and it is short and fluffy. Almost all the hairstyles they see are wigs.
Africans with financial conditions will go to a professional barber shop to take care of it. Most hair care products are imported from USA/China, while African wigs are made in China.
2. Clothing:
Cotton is an important cash crop in Africa, which is widely planted, but the imperfect industrial chain is a serious injury. Africa lacks processing capacity and can only rely on imported fabrics, fabrics and even garments.
3, packaging materials:
Especially mineral water labels and beverage bottle labels. Due to the scarcity of climate and water resources, mineral water and beverages are very popular, so labels such as shrink-wrapped PVC are often returned in quarterly or semi-annual orders.
Extended data:
Characteristics of the African market:
1, with huge market potential and abundant resources.
Africa is rich in resources and is known as the "World Raw Materials Bank". It not only has more than 50 kinds of basic minerals and metals necessary for industrial development, but also has rich and diverse forestry, agriculture and fishery resources. With its huge market potential and rich resources, Africa has become the goal that many countries will strive to develop in the future.
2. The market competition is fierce.
Africa occupies a special position in the world with its rich resources and huge market potential. Africa has always been a traditional market in Europe. Recently, the United States began to adjust its policy toward Africa, bringing this long-neglected continent into its global strategic system, thereby increasing its investment in Africa and listing South Africa as one of the top ten emerging markets to be vigorously explored in the future.