Because all the self-operated stores in JD.COM sell genuine products.

1，JD。 COM's self-operated goods have their own special logistics warehouses, so they have to spend money on logistics distribution.

2.JD。 COM's self-operated merchants have to issue national tax invoices for each order, which means that they need to pay more 17% commodity tax, so the price is naturally high.

3. Self-operated goods are relatively safe and need to provide better after-sales service, which is also part of the expenditure. Therefore, these are one of the reasons for the higher price.

JD.COM men's clothing stores are cheaper than physical stores. JD。 COM's self-operated stores are all service systems provided by JD.COM, such as product quality assurance, logistics and distribution after ordering, after-sales return and so on.