Last name:
Current location: Guangzhou
Ethnic group: Han nationality
Household registration: Henan
Body: 175 cm 70 kg.
Marital status: married
Age: 32 years old
Job hunting intention and work experience
Talent type: general job hunting
Position: enterprise planning: planning manager, advertising design/planning: creative director, product/brand manager/supervisor: brand promotion manager.
Working years: 9 years
Title: Intermediate level
Job Type: Full-time
Available date: anytime
Monthly salary requirements: 5000-8000.
I hope to work in Guangzhou
Personal work experience:
Company name: Oulian Investment Management Co., Ltd.
Date: September, 2007 ~
Nature of company: private enterprise
Industry: Footwear/Leather Products/Toys
Position: manager of image planning department, with 8 direct subordinates.
Job Description: Operating EU brands: Balenciaga, France \ Heddebaux, Italy \ Duval, France \ Jaguar, England.
The Department has three main functions:
1. Planning and design of visual image (including the planning of brand image promotion scheme and the design of various forms of publicity materials; Planning, design and image maintenance of counters, direct stores and flagship stores)
Two, the planning and implementation of marketing (including new market development, new product listing, holiday promotion promotion plan)
Third, the construction and publicity of corporate culture
As the department head, my management responsibilities are as follows:
1. Complete the task with high quality and high efficiency according to the functional requirements of the department.
2. Formulate the framework of brand development planning, marketing planning, image packaging and communication planning.
3, according to the planning framework, determine the department personnel positions, clear basic responsibilities; Reasonably allocate resources and tasks.
4. Standardize the workflow, set up reasonable and efficient working methods, and cultivate good working habits of department personnel.
5. Review of various design schemes and plans and control of production costs.
6. Improve the comprehensive quality and work skills of department employees, so that their value can be reflected.
7. Upload, distribute and communicate horizontally to create a good working atmosphere.
8. Scientific and fair use of audit means to improve departmental performance; Scientifically use the elimination mechanism and incentive mechanism to optimize the team.
My contact information:135 ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
Resignation reason: the system cannot be carried out as planned.
Company name: Guangzhou Shi Mei Jingping Co., Ltd. (R&D, manufacturing and selling projection equipment. First in domestic counterparts and sixth in international rankings)
Commencement date: 2005- 12 ~ 2007-09.
Position: The planning manager has 8 direct reports.
Job Description: Responsibilities:
1, in charge of planning and personnel department.
2. Plan and implement the brand promotion plan
3, corporate culture construction
4, exhibitions, new product launches, customer associations and other marketing work.
5. Design of product packaging, product catalogue and company image album.
6, product advertising creativity and design
7, magazine media (mainly industry magazines and websites) advertising.
Reason for leaving: personal development
Company name: Guangzhou Wenbo Industrial Co., Ltd. (research, production and sales of stationery, gifts and furniture)
Commencement date: 2003- 10 ~ 2005- 12.
Nature of company: private enterprise
Industry: Style, office supplies
Position: The planning manager has five direct reports.
Job Description: Responsibilities:
1, customer and terminal image advertising support
2. Shop counter and image design
3. Preparations for the exhibition
4, new product packaging design, product catalog, company image album design.
5, magazine media (mainly industry magazines and websites) advertising.
6. Import and standardize the application elements of related VI systems within the enterprise!
Reason for leaving: personal development
Company name: Taiwan Province Longcheng Group (baby products manufacturing and sales)
Commencement date:1999-11~ 2003-10.
Company nature: wholly foreign-owned.
Industry: comprehensive industrial and commercial enterprises
Position: Assistant to the Planning Department
Job Description: Taiwan Province Longcheng Group (Zhongshan) Little Angel Company1June, 1999+065438+1October as an assistant in the planning department.
Engaged in art, design, planning and other work.
Art design: window and shop counter layout, popular production.
Design: DM product brochures, paintings and various printed materials.
Planning: Participate in new product promotion plan and annual and quarterly planning and promotion plan.
In May 2000, he was transferred to Taiwan Province Longcheng Group (Fuzhou) New Vision Company as a planning assistant.
This company is a joint venture between Taiwan Province Longcheng Group and Fuzhou Qixing Group.
Mainly engaged in the domestic sales of products of Longcheng Group.
I am mainly responsible for planning courses, promoting courses and designing courses.
The specific work is: the planning of specialty stores; Plan and supervise the implementation of promotional activities.
Design and production of advertising materials; VI system design
June 5438+October 20031October transferred to Shanghai Wenxin Company of Longcheng Group as a planner in South China.
Responsible for: planning and promotion in South China, including advertising support for store counter image and other terminal images.
Reason for leaving: salary problem
academic degree
Graduate school: Nanyang Institute of Technology
Education: Bachelor Degree Date: July 0, 20001
Major 1: Creative Design
Major 2: brand marketing planning and corporate culture strategy
Education and training experience:
1996-021996-12 graduated from Beijing Institute of Printing, majoring in art design.
1997-092000-06 Arts and Crafts Diploma of Nanyang Institute of Technology
2007-092008- 12 Integrated Marketing of E-Policy (China) Learning Management Organization
linguistic competence
Foreign language: English is average.
Putonghua level: proficient
Cantonese level: good
Working ability and other professional knowledge
The above work experience involves corporate culture construction, marketing planning, advertising creativity, media application, graphic design, copywriting, exhibition, store terminal image construction, etc. Seemingly numerous and miscellaneous, in fact, they are all about the promotion of corporate brand image and product brand in all aspects of integrated marketing. Pay attention to implementation and practice before 2005, and pay attention to all aspects of plan management after 2005. 10 years of integrated marketing accumulation, I think it can be regarded as a compound talent in the planning field at present. Accumulated rich experience in image planning and marketing planning. Be good at:
1. Overall planning and implementation of promotional activities;
2. Establishment and development of corporate culture: rich experience in corporate image packaging, CIS system introduction and integration.
3. Proficient in planning and promotion process: especially experienced in product advertising creativity, media resources, advertising design, exhibition coordination, and establishment of store terminal image;
4. Pay attention to the systematic integration effect of marketing planning.
In the outreach work, I gave full play to my strong communication skills and affinity, and was widely praised in the industry circle.
6. Design and copywriting planning are my two basic skills, and my strong sensitivity to the market has given me a solid foundation in planning.