Xtep logo is an X, Xtep is an earlier sports brand.

Xtep was established on 200 1. Xtep (China) Co., Ltd. is located at No.431Detai Road, Meng Qing Industrial Park, Quanzhou City, Fujian Province, China. It is a large sporting goods enterprise integrating the comprehensive development, production and sales of sports shoes, clothes, bags, hats, balls and socks.

1. brand is a name, term, mark, symbol or pattern used to identify the products or services provided by an enterprise to a certain consumer or a group of consumers, and distinguish them from those of competitors, or their mutual combination. (Dr. philip kotler, Marketing Expert)

2. "Brand" is the holographic concentration of all intangible assets of an enterprise or brand subject (including cities and individuals), which can be identified by a specific "symbol"; It is the product of the interaction between subject and object, subject and society, enterprise and consumer.

3. Two dimensions of brand clothing positioning: first, eye-catching; The second is truth. With a good concept and eye-catching, but without the support of product characteristics, the brand will eventually become empty. It can be said that this is also an important reason for the rise and fall of most clothing brands. Any concept is a fool, but it is hard to last long. At present, most popular brands have some brands that emphasize the concept of dazzle and ignore product differences.