Moncler is a famous brand headquartered in Grenoble, France, specializing in the production of outdoor sports equipment, and its products are mainly down jackets. Since the establishment of 1952, we have always been committed to combining fashion design with innovative scientific research results to create fashion boutique accessories that perfectly reflect professionalism and style.
Moncler's brand Logo is a combination of the letter M and a rooster. Moncler brand is divided into two show brands: "Moncler Gamme Rouge" and "Moncler Gamme Bleu".
"Moncler Gamme Rouge" is the brand of women's show, and the creative director is Giambattista Valli, who held a show at Paris Fashion Week; "Moncler Gamme Bleu" is the brand of men's wear show, which was held in Milan Men's Wear Week.
Extended data:
Moncler brand name comes from the abbreviation of the small town Monestier de Clermont. Moncler's story began during World War II, and this brand has a legendary history. Today, Moncler has become the leading international top brand in the outdoor down jacket industry.
Founder: Rene Ramillon and Andre Vincent
Fifty years ago, two ski brand manufacturers met a master skier, and three young people hit it off and designed a mountaineering and skiing down jacket that could explore the polar regions. Because of its bold colors and novel design, Moncler down jacket is famous all over the world. The Moncler product in 1954 was selected as the equipment for Italians to explore the remains of the ancient empire.
Development story
Moncler's story began during World War II. France was occupied by Germany and divided into two parts. In free areas, conscription teams were abolished and replaced by a universal participation system, which required young people to join an organization called "Chantiers de Jeunesse".
The person who likes this special position in the organization is called Jeunesse et Montagne (J.M), and its headquarters is in Grenoble. The main work of the organization is run by a group of former air force and Alpine official staff. They are interested in teaching young people a sense of responsibility for fame and fortune. Of course, they prefer mountains.
The boys in the group have the opportunity to participate in all mountain sports and have close ties with nature. Joining this group also became a dream of boys at that time. JM passed three meetings from Moncler people: Renella Miron, Andre Vincent, and Lionel Terry.
Ramillon, 33, was an important ski manufacturer in Grenoble at that time. He served in the army and provided equipment for the organization. Andre Vincent, a 26-year-old businessman, ran a printing factory before the war. He used to be a mountaineer and ski instructor. At JM, he is the head coach.
Lionel Taylor, 22, comes from one of the best families in Grenoble. He is a skiing champion in the Alps. These three people respect each other, have the same love for nature, and have formed a deep friendship in outdoor life and skiing.
After the war, Ramilon and Vincent returned to France to continue their business. In fact, Vincent opened two sporting goods stores at Ramillon's suggestion. On the other hand, Terry went to Canada for mountain exploration.
With the start of the economy, the shortage of natural resources and the reduction of distribution have reduced the return of entertainment activities. People who love nature have started cheap outdoor camping. Even in those outdoor environments that are not very exciting, the demand for people to experience in a new way close to nature is still growing. However, there is no equipment.
To meet this demand, Ramillon and Vincent decided to start producing tents and sports equipment. Aiming at this opportunity, they found a small town factory in Monestier de Clermont, 30 kilometers away from Grenoble, which provided sewing equipment. They decided to buy the factory.
On April 1 day of the same year, they established Moncler S.A Company. At that time, the company's capital was 8 million francs, and Ramilon was the president and producer.
The first year of operation was very difficult. Companies must face market instability and find reliable local customers. Some of the camping tents produced by Moncler were left as models for high-altitude camping, and sleeping bags and mountaineering clothes were also produced.
In particular, at that time, they produced an innovative tent made of waterproof nylon and cotton, which can be opened automatically when sitting, weighs only a few kilograms and sleeps three people at the same time.
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