I. Theme of the event

The theme of New Year's Day clothing store activities is "Fashion for the New Year, from head to toe". This theme aims to attract consumers to buy new clothes and welcome the New Year.

Second, the activity time

The activity is scheduled for one week before New Year's Day, from X to X, and * * * lasts for X days.

Third, participants.

This activity is open to all customers, especially young people and housewives who are willing to buy.

Fourth, the promotion method

1. Discount sales: some clothing products are sold at a discount, and the discount intensity is set according to the product type and inventory.

2. Full gift: a gift with certain practical value is given after spending a certain amount.

3. Combination discount: you can enjoy additional discount when purchasing the specified product combination.

4. New product experience: launch a new product try-on activity, and customers who buy after the try-on can get preferential treatment.

Verb (abbreviation of verb) propaganda channel

1. In-store promotion: promotion through in-store posters and booths.

2. Social media: Use social media platforms such as WeChat and Weibo for online promotion.

3. Member notification: notify the activity information by SMS, email, etc.

4. Cooperative promotion: Cooperate with other businesses to promote together.

Matters needing attention in New Year's Day clothing store activities

1, display and decoration: the importance of display and decoration is also obvious. If a clothing store, clothes are piled up in a mess. Customers are not interested in choosing or treating clothes as defective or out of season. Therefore, the clothing display is as attractive as possible, and there is no cover. There is also color matching, but also pay attention to color. The choice of cold and warm colors will also seriously affect customers' purchasing psychology.

2, lighting decoration: clothes in clothing stores sometimes sell not only the quality of clothes, but also the choice of environment. Just like eating alone, the restaurant environment is clear at a glance, and everyone likes elegant, spacious and comfortable places. The same is true of clothing stores. The choice of lighting should be coordinated with the whole clothing store. General clothing stores use bright and simple lights. But this should also be focused, such as the important recommended position, and the lighting should be more professional to attract customers' attention.

3. Cashier setting: Some stores may feel that the cashier is unnecessary, but I feel that no matter how small the store is, it must have this thing, which means that it can't be replaced by any table. The color of the cashier should also be combined or echoed with the color of the storefront wall and door head. The stupidest way is to be the same color as the door head. In my opinion, the checkout counter should be located in a dead corner or not occupying the exhibition area, and it must be close to the fitting room.