Brand consumers focus on the quality of life for urban successful people aged 30-50; Pay attention to the eternal classics of clothing; Consider various times and occasions. The significance of clothing for them lies in the comfortable enjoyment of work, leisure and special activities at all times.
Roberto Verino's outstanding brand image benefits from his constant pursuit of innovation and high-quality business philosophy. At the same time, it is inseparable from its powerful direct selling and franchise network strategy, which makes the company's technology, talent training and consumer popularity prediction invincible in the fierce competition at home and abroad.
At present, the company has 159 sales outlets such as direct stores, shopping mall counters and franchise stores.
The company adopts a vertical business model, covering a set of clothing assembly lines such as design, production and distribution. Its men's and women's clothing series is divided into autumn and winter and spring and summer, and its products capture the consumer market with high-grade quality and suitable price.
Its direct stores, counters and franchise stores are all selected in the commercial centers of major cities, with exquisite architecture and interior decoration, which further highlights the extraordinary characteristics of Roberto Verino's products.
In addition, the brand also includes perfume, glasses, ceramics and other products.
Roberto Verino's clothes are invariably branded as timeless classics, because in his eyes, fashion is by no means an absurd argument that changes every season, but an eternal life experience.
It is based on this that each product of the brand carefully selects the best materials, such as flax, cashmere, lambskin, etc., and presents the most perfect products to consumers.