Shopping guide. The job of a shopping guide who sells clothes at the counter is not only responsible for receiving customers, recommending clothes for customers and letting them buy suitable clothes, but also for customers to try on clothes and answer customers' questions about similar fabrics. Belonging to the sales industry, the clothes sold by the counter are called shopping guides. Clothing shopping guide, service personnel, manual and mental workers, their duties are as follows: in the freight yard, through communication with consumers, publicize the image of goods and specialty stores to consumers and improve brand awareness; Do a good job in the display and safety maintenance of goods, and keep goods and marketing AIDS neat, clean and orderly; Always maintain a good service attitude when goods appear, create a comfortable shopping environment, introduce them to consumers actively, and help consumers choose the goods that meet their needs correctly; Use sales skills to create an atmosphere of customer participation in the freight yard, improve customers' desire to buy and increase the turnover of specialty stores; Collect customers' opinions, suggestions and expectations on goods and specialty stores, properly handle customer complaints and report to the supervisor.