When designing food packaging, we will also consider the influence of color on customers' psychological and physiological feelings, fully mobilize consumers' association with color implications, and give full play to the greatest function of color publicity. Lydia eissmann, the world's top 50 color expert, the founder of Eastman Color Information and Training Center and the author of Color with Heart, said that red is a very strong and energetic color, giving people a warm, festive, peaceful and appetizing feeling. If there is food of this color on the table, you will unconsciously eat a few more mouthfuls, which will easily lay a hidden danger for obesity.

Of course, if you have a bad appetite, add some red food to your diet. Yellow can produce exciting effects, stimulate brain activity and make people feel warm and comfortable. Nothing can stimulate appetite more than the combination of red and yellow. These two colors will make people feel very "friendly" and will never be forgotten. We are familiar with McDonald's, its packaging is mainly red and orange, which can make customers have an appetite.

Extended data

Lan Se helps people lose weight.

Blue represents quietness and calmness, which is considered to be beneficial to body and mind and can produce a quiet effect. Ben Xiao Xiong, the author of Japanese Color Psychology, believes that blue natural food is very rare in nature, so when people lose weight, they might as well use the psychological potential of blue to make it a simple way to suppress their appetite. For example, you can try to decorate the kitchen in blue, or match some blue knives and forks, which will be of great help to dieting. Or play blue light in the refrigerator, because it will make you not want to eat.

Seeing green makes you feel healthy.

Many people think that no matter what food is green, it is equivalent to healthy food and can be eaten. This is because in our subconscious, "safe" food is usually green. Michiko Yamayama, the author of Cooking Methods for Absorbing the Incredible Energy of Various Foods and a Japanese color therapist, believes that green represents brightness, freshness and nature. Light green, light green and light green mean fresh and light, which is conducive to stabilizing emotions and relieving tension. When combined with other colors of food, the effect is doubled. So we will like to eat anything green, and we are more inclined to think that all green foods are healthy.

People's Network? -People's Daily Health Channel-Red and yellow arouse appetite and reveal the knowledge of color in diet.