1, product positioning and market demand: the general manager should understand the product positioning and market demand of the enterprise to determine the sales channels and marketing strategies of the products. They need to consider target customers, market share, competitors and market trends to ensure that enterprises are competitive in the market.

2. Business model: The general manager needs to decide the business model of the enterprise, such as independent brand, agency brand or OEM, so as to decide the business scope and scale of the enterprise. This will involve production and supply chain, brand management, marketing and sales.

3. Enterprise resource allocation: The general manager needs to rationally allocate enterprise resources according to the advantages and disadvantages of capital, human resources and technology of the enterprise to meet the needs of enterprise development.

Management can be divided into government management, enterprise management and family management:

Government management is the abbreviation of government social management. Government is the carrier of politics, and the carrier of politics is called political organization.

Enterprises and families are the carriers of economy, and the business objects are material materials. In the future, with the development of social productive forces, enterprises will become the most common and universal economic carrier in the future society, and the family form as an economic carrier will be gradually eliminated. The carrier of economy (mainly enterprises) is called economic organization.

Political organizations and economic organizations are collectively referred to as commercial organizations. Commercial organizations are organizations that undertake commercial tasks, and commercial organizations are opposite to social groups. The fundamental difference between commercial organizations and social organizations is that there is a strict power hierarchy in commercial organizations, but there is no strict power hierarchy in social organizations, and each member has equal power in them.