Bob Holly founded Hurley International Company in California on 1998, selling shoes, clothes and decorations for sports competitions and teenagers. Bob Hurley established Hurley International Company in his own name, whose products involved skateboarding, skiing, art, music and other fields, and soon became a hot sportswear brand.
In 2002, Nike acquired the Hurley brand, and Hurley became a subsidiary of Nike and developed independently. Bob is still a director of the company, and the company's business is all over the world, becoming an important sports brand at the same level as Quiksilver, Billabong and other brands. The trend of Hurley brand in 2006 indicates that Nike will pay more attention to the outdoor sports product market.
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Hurley was founded in 1979 by 23-year-old Bob Hurley (together with partner Bob Roland and business manager Joe Knorn Sid), formerly known as Hurley Surfboard International Professional Design Company (IPD).
Hurley worked as a surfboard shaper in several companies for five years. Including lightning arrows; Offshore wind and wave tools. After Hurley was recognized as one of the leading shapers in Southern California, he awarded the American copyright to Bilabong, an emerging American surfing brand, and established Billabong USA on 1983.
In addition to Hurley, the founding partners of American Billabong are Bob Roland (general partner) and limited partners Chip Roland, Mike ochsner, Joe Knorn Hill, Tom Fletcher and Bill Hurley. By the mid-1980s, the diverted business in the United States was really good. Bob and his team are committed to thinking and doing things in different ways. The team is fully responsible for design, procurement, marketing and financing.
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