As we all know, the wave of Internet has arrived. Ma Yun, president of Alibaba, once said: In five years, there will be either e-commerce or no business. Of course, Ma Yun has been saying this for several years. Although what Ma Yun said is a bit excessive, it reflects the great influence of the Internet on corporate business. The industry I am engaged in is wire and cable, and it is also one of the most traditional industries. Throughout the entire wire and cable industry in recent years, there are almost no enterprises that do not do the Internet, even small enterprises will build corporate websites. However, is it really that simple for traditional enterprises to do e-commerce? Although most enterprises have established their own websites, another obvious phenomenon is that the websites are "shelved", neglected, not maintained and updated ... This phenomenon not only has no effect on enterprise marketing, but also gives visitors a poor impression. Then, how do enterprises in traditional industries such as hardware and building materials do e-commerce? How to do network marketing? Before putting forward my own views, the author first extracts the views of some netizens in Zhihu, in order to provide dinner for readers. King Kong Xia: In decorating building materials, just solving logistics and warehousing can dominate the world? This business is different from others, because it doesn't compare the brand, appearance and price like electronic products, and the style, fabric, style and size are different from clothes. Building materials decoration can not be separated from design and construction. Who can solve the links of home improvement design, construction and supervision, and online sales of building materials and home products? It can be said that it is natural to do building materials independently, and we can only fall into the strange circle of price war, killing and killing, and product quality decline. It is the customers who run away, but the image of Zhang Jiwei in this industry falls down: the building materials market itself is very big, so big that it can compete with the home appliance market. But at present, the building materials market is mixed, and consumers can't simply distinguish the quality and effect of products. If we can use information technology to make building materials procurement transparent and reduce the profits of intermediate links. It must be a very good example of e-commerce. Tian Hongyu: In fact, the trend of building materials e-commerce is obvious to all. At present, there are several main problems: 1, furniture and building materials are not standardized products like digital products. Just from the above network pictures, the customer's experience is not strong. 2. Furniture is an industry in which wardrobe emphasizes customer experience. You don't know what it's like to sit on this sofa. 3. Compared with the average number of furniture and building materials, under the current situation of low integrity, the public still waits and sees, and it is not as easy to place an order in a short time as to buy clothes. 4. Conflicts between online transactions and distributors. If the online price is not much cheaper than the physical store, there is no advantage. Much cheaper. Is the dealer willing? This is still in conflict. 5. If the distributor doesn't cooperate with the delivery, the product will be delivered directly from the manufacturer, and logistics is a big problem. 6. In the same situation as above, after-sales is also a problem. Because my work in the company is mainly network promotion and e-commerce, it has been a long time, and I have summarized some network marketing routines of wire and cable products, which I believe will be of certain reference significance to other traditional industries. Wires and cables are e-commerce, mainly online and offline. Online focuses on brand promotion, or the excavation of business opportunities such as seo, attracting target customer traffic and docking with sales, thus promoting offline sales. There are several specific ways to realize it-1.There is no doubt that Alibaba B2B is the largest e-commerce trading platform in China and even in the world. Without it, enterprises will lose many trading opportunities, and a large number of customers will look for suppliers on Alibaba platform. Therefore, we are not considering whether to be Alibaba, but how to be Alibaba. 2, Baidu bidding In addition to Alibaba, Baidu platform, we use Baidu to find all kinds of information every day, including business information. Of course, Baidu can let your target customers or potential customers see your business or product information, which is very effective. As for how to do it, whether there are professionals related to the cost of the enterprise is very important, not to say that I can sit back and relax when I spend money on Baidu bidding. The current phenomenon is that although many small enterprises have made Baidu bidding, the results are not ideal because there is no special person to operate or the operation is unprofessional, which is why many enterprises feel cheated by Baidu. 3、? 0? 2 SEOSEO is the full name of search engine optimization, which is the most basic one in search engine marketing. Its meaning is the same as Baidu bidding. The difference is that Baidu bids for clicks, while SEO clicks for free. SEO is a professional game. Without professional operation, it is ineffective. To put it bluntly, it depends on talents. 4. Taobao Although Taobao is more for direct consumers, many people think that making large-scale products such as building materials or wires and cables on Taobao will not be very effective. However, Taobao can't be ignored. First, although Taobao will not bring large-scale business, it can bring about the promotion of corporate brands. Although it has brought some small businesses, if it is done well, it will also "roll in money". 5、? 0? 2 Landing on various e-commerce platforms With the formation of large-scale B2C platforms such as JD.COM and Suning, enterprises can choose to use these large-scale business platforms for product distribution, but they are likely to be depressed by a small amount of funds and commodities. Some platforms also involve platform fees, and enterprises can do what they can according to their own strength. The above is the network marketing method of traditional electromechanical and building materials products such as wires and cables summarized by the author in recent years. I am willing to throw a brick to attract jade.