Recently, I came into contact with a new brand, kenzo, which is a special brand of LVHM Group, one of the largest luxury goods in the world. Its clothing style, perfume style and skin care style all have Asian and national characteristics, and the designer is known as the magician of color. But how do you read kenzo? KENZO is a French brand founded by Kenz not Takada, which combines the calm artistic conception of oriental culture with the enthusiasm and liveliness of Latin nation, boldly and innovatively combines colorful colors and flowers to create lively, bright, elegant and unique works. KENZO made his mark in fashion from 1970 and joined LVMH Group from 1993. Since then, KENZO's clothing, accessories, tableware and perfume have been more widely welcomed. Now let's learn about this famous French brand kenzo Japanese from how to pronounce it, which translates into Chinese as kenztakada. When we meet this brand, we can say Kenz not Takada directly without pronouncing its Japanese pronunciation. Founder: Gao Tian Jian Zhi, registered in Paris (1970) Designer: Kenji Takada Brand Line: 1) Jungle JAP: Fashion 2) Kenji Takada was originally a men's wear. Women's wear was added later. 3) Kenzō Takada in the jungle: juvenile costume. 4) Kenzō Takada: Women's wear: clothing, purses, ornaments, watches, glasses, household ornaments, toiletries, perfume and golf equipment. KENZO's design style: free space: the first principle of his design is "natural fluency, freedom of movement", which refers to structure. Pursuing respect for the body, Kenzō Takada was the first fashion designer to adopt the traditional kimono-style direct cutting technique, without any discount or hard material, but he could keep his clothes straight. He said: "Through my clothes, I am expressing a spirit of freedom, which is simple, pleasant and light in terms of clothes."

Exotic customs: His inspiration ranges from South American Indians, Mongolian princesses, Turkish maids with Chinese traditional patterns and characters to Spanish knights, just like having experienced an unforgettable journey with him, bearing the dazzling national light of various countries, waiting for people to explore, especially his preference for the magnificent and mysterious colors of the East, enabling him to integrate different national characteristics. Iridescent hue: He imagined the four seasons as summer, and transformed exciting patterns in color. Red, bright purple, eggplant, khaki, oil blue and other deep wines with national characteristics are often used by him, forming a colorful combination with a warm feeling, which combines into a stronger effect and sets off each other. Happy flowers: KENZO's patterns are often taken from nature. He likes beautiful little creatures such as cats, birds, butterflies and fish, especially flowers. Including flowers of nature, China Tang suit and traditional patterns of Japanese kimono. He used thousands of dyeing and combination methods, including hand-printed batik handed down by his ancestors, to express flowers, so that his fabrics always showed a fresh and pleasant appearance. Now you not only know how to read kenzo, but also know some brand knowledge and design style of KENZO. Although this is not very important or has little to do with your work or future life, it can expand your knowledge. Brand characteristics of KENZO: Although colorful flower cases always appear frequently in KENZO's design, bold "Kenzo" or Mr. Kenz not Takada's personal signature is also one of the ways to distinguish them. And KENZO's clothing is actually divided into three routes:

1.KENZO PARIS: This is the essence of his creation and the first route he defined with high unit price between the ages of 20 and 45. 2.KENZO JUNGLE: Young decks with the name of "JUNGLE" and the age range of 15-30 years old not only create strong features with bright and bold tropical jungle colors, special material accessories and flexible collocation of "repeated colors", but also young clothes with relaxed styles. 3.Kenzo Jeans: Kenzo designed this series of denim clothes for young people with pleasure and rich imagination. Including jeans, T-shirts, jackets, shirts, knitted sweaters, etc. , trying to create a simple and comfortable way to wear. As always, Kenzo presents colorful spring and summer, with cool geometric patterns and printed patterns throughout the audience, which seems to be more exquisite than Kenzo's usual colorful. Exquisite embroidery and lace are reminiscent of the handicraft era of haute couture, which is usually the most popular decoration method for women. In terms of modeling, the loose spindle contour continues the trend of autumn and winter and is preserved, showing a leisurely French romantic atmosphere. In addition, the Muslim model Baotou is also one of the highlights of the whole show, decorated with gorgeous fabric flowers, showing the unique national charm of Kenzo.

Kenzo was founded in 1970, advocating pleasure, relaxation and freedom, and combining the charm of the East and the West. Through the invention of new technologies, such as knitwear tailoring and reinterpretation of traditional styles-kimono, Asian woven basket and Cordoba leather, KENZO has given us a garment structure that we can wear freely. Entering the 2 1 century, KENZO fashion faces the world more truly and deeply, strengthens the exchange of different cultures, perfectly blends colors with printing and dyeing, and tells the stories of men and women who love freedom and true self through the contemporary language of clothing. Next time you come into contact with this brand, I don't think you will ask kenzo how to pronounce this question again!