Baichenghui Clothing Plaza Co., Ltd. is a chain business enterprise specializing in cross-regional development and retail operation of clothing, shoes and hats, headquartered in Linyi, the logistics capital of China. Since the company opened its first shopping mall in Yi 'nan on June 5438+065438+ 10, 2003, it has always adhered to the principle of "establishing a lofty social image of the enterprise and satisfying customers to the maximum extent" and achieved remarkable development achievements. Up to now, the company has five chain stores: Baicheng Hui Linyi Yinan Store, Jining Jiaxiang Store, Linyi Yishui Store, Rizhao Wulian Store and Jining Jinxiang Store, with a business area of more than 20,000 square meters and more than 0/000 employees. "Baicheng Hui" has become a well-known commercial enterprise where the shopping mall is located, and has won the love and trust of consumers. Baicheng Hui's idea of "returning goods if not satisfied" has been deeply rooted in people's hearts and deeply influenced by consumers.

Baichenghui insists on developing the county-level market as its main business policy. In the process of development, the company firmly establishes the concept of scientific development and adheres to the principle of becoming stronger first and then bigger. The "Baicheng Hui Clothing Plaza" opened in various places not only greatly improved the local business level, but also effectively enhanced the city image. In May 2009, Baichenghui Economic and Trade Co., Ltd. was jointly selected as the "Best Profit Model" enterprise in Shandong Province by Shandong Garment Association and Chinese and Foreign Clothing Franchisees magazine.

In the future development, the company will continue to rely on the brand of "100% benefit", take innovative management as the driving force, give full play to the advantages of chain operation mode, base itself on southern Shandong and look at Shandong, vigorously develop its own professional clothing sales mall, and gradually develop into a comprehensive retail format.