With a population of 654.38+286 million, Africa is a market with diversified consumption levels and great potential. In the past 30 years, Africa's export trade has experienced a relatively large development trend, with obvious contraction and gradual recovery. Among them, the market prospect of China goods is very broad. Let's see what kind of China goods people all over Africa like!
0 1 West Africa prefers China to West Africa, and its social and economic development is at a medium level in the whole African continent. At the present stage, most people in West Africa and China have a sense of business shopping, which is applicable, pursuing high cost performance, economy and durability, and paying little attention to the brand, style and packaging of goods. Here, there are very few people who belong to consumption, only a few high-paying people and large individual community owners. Therefore, the demand for high-end clothing in West Africa market is relatively limited, and China products with good quality and low price are warmly welcomed by West Africans.
China famous brand is the first choice of East Africans, and China famous brand is the first choice of East Africans. If anyone can buy a Phoenix bicycle and drive like a traffic flow in the street, others will envy it. Rooster shovel may be little known in China, but it seems to be a household name in East Africa, suitable for all ages, because its steel mouth is very good, sharp and durable, and it has been in great demand for many years.
Other famous brands that East Africans like are butterfly sewing machine, Panda TV, Chaoyang hot water kettle, Great Wall electric fan, Meijiajing skin care products, three-ring hardware lock and double-sided toothpaste. Naturally, antimalarial drugs produced in China are more popular.
Diversification of China-Africa demand There is not much demand in China-Africa regional market, but there is a big gap in consumption capacity, which constitutes the demand of multi-level market. In Central Africa, there is not only a high-consumption commodity trading market based on the needs of international institutions, embassies around the world, overseas investors and local rich people, but also a low-consumption market that most poor people need every day.
In the capital and metropolis of Central African countries, there are a group of Europeans and Americans with high spending power. They are rich and pay attention to the atmosphere. The demand of this high-end market is concentrated in the urban business district, not only department stores and shopping centers, but also franchise stores and boutique streets.
The poor market is located in the outfield of the city, mainly engaged in non-staple food, vegetables and fruits, grain and oil, grain, fruit and other foods; Others are mainly commodities such as daily necessities, textile products and small appliances; There are even franchised stores in Africa that embody the traditional cultural characteristics of China, such as etchings, watercolors, woodcuts, stone carvings, ivory carvings, etc. Just like a commercial community or commercial service street, the product categories are divided into various modules.
English, different from the bustling market, has many varieties, complete specifications and models, and a large choice space. Similar products are more cost-effective, can be negotiated, consumers are more common, and the demand for middle and low-grade goods is large.
North Africa favors China's light industry and textile products. North Africa is a relatively rich region in Africa, and rich ecological resources are the main reasons for its prosperity. The trade between China and North Africa is highly complementary. The consumption power of most North African countries is similar to that of China. Most of the light industry and textile products needed by ordinary people depend on imports, and the domestic production capacity of such products is very surplus. At the same time, oil, organic fertilizer, minerals and other resource products produced in North Africa are all needed by China's economic construction.
China's goods can be seen everywhere in South Africa. The infrastructure in southern Africa is more developed, especially in Africa, such as South Africa, Zimbabwe, Botswana, Namibia and Mauritius. The transportation and infrastructure services are much better than those in other African countries.
South Africa is attractive to foreign investors because of its rich mineral resources and excellent infrastructure. At present, China products can be seen everywhere in the South African market. In some supermarket chains, many goods are produced by factories run by China people or local people in China, although local brands and packaging have changed. The essence of China has not changed. That's all. If you have any ideas, please leave a message in the comments section for discussion.