Boy, full name of Boy London, was founded in 1976. The brand logo is an eagle trademark. From the very beginning, he was labeled as a rebel and constantly challenged the traditional clothing industry with subversive ideas. Bold patterns, wide T-shirt tailoring and so on are all iconic features.

Influenced by McLaren and seditionaries in vivienne westwood, he embarked on the road of punk, which was once synonymous with music and clothing culture in the 1980s.

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BOYLONDON's maverick style has made many superstars appear on his fan list, such as Madonna and Rianna. However, after the brand was silent, it gradually faded out of people's sight. After a period of silence, this pioneer brand has once again returned to the Asian vision under the interpretation of Korean group BIGBANG.

It is also sought after by many superstars all over the world, such as KanyeWest, GD Zhilong, Lu Han, Wu Yifan Yifan, Han Geng, Rihanna, NataliaKills, JessieJ EJ, Beyonce, ChloeSevigny and so on.

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